HTC have been boosted by sales of Android devices with Q2 sales of 4.5 million handsets. This is an expected jump from 3.3 million in Q1, earning them a massive $1.6 billion. The Financial Times quotes Chief Financial Officer, Cheng Hui-ming..
“From our first and second quarter numbers, you can clearly see that we have maintained competitiveness and can differentiate ourselves.”
The reason is down to Android popularity and the fact that the product refresh cycle is much faster than their competitors…
“If your plan was made two years before you launch your phone, then the design and pricing probably will not match the changes in the market”
Link – FT.com