HTC buys design firm

HTC buys design firm When we saw the HTC Diamond we assumed that it was all the work of HTC design dudes, but in reality the guys at One & Co helped out with the design and engineering. HTC were obviously impressed with the results, and have announced the full acquisition of the company.

ONe & Co have previously worked with other companies, including Nike, Sony, Plantronics and Microsoft. HTC Chief Innovation Officer, Horace Luke, said of the buy-out..

“Design is key, it is why you love or hate something. Integrating iconic design into HTC products is an inspiring and dynamic challenge that requires a unique combination of consumer insight, creativity, innovation and an appetite to take risks; attributes that embody One & Co.”

Both companies will work together on future HTC products and One & Co will maintain its client base.

Link – HTC Press Release