Following Prada, now comes Ted Baker, who obviously realise that the mobile phone is viewed as a fashion accessory by many. A tie-in with the Carphone Warehouse sees a Samsung and a HTC handset complete with Ted Baker designs coming to stores.
During the press announcement a Samsung S760 prototype was shown with a shirt button in place of the navigation pad. For Windows Mobile fans, the HTC Touch will be renamed, redesigned and reclothed as the Ted Baker Tyrian.
The Tyrian will apparently be “exclusive” to Carphone Warehouse and is shorter than the current HTC Touch. Expect it to come in a lovely shade of purple with a slightly larger price-tag sometime this November.
Link – Pocket-lint.co.uk