Another email from a car company. This time they filmed their ad on a smartphone.

Another email from a car company. This time they filmed their ad on a smartphone.

We get a lot of emails from car companies. This one is from Alfa Romeo and sadly it’s another company who responded with a big fat “No” when we said, “Can we borrow a car and do some filming, then head to McDonalds and order lots of really messy burgers with the kids in the back? I’m sure it’ll be fine?”


Gah.. Anyhow, they’ve taken one of their Alfa MiTo cars and filmed an entire advertisement on an iPhone 7 Plus. In the car, an “on-board DNA system” let’s you change vehicle behaviour. It’ll let you adjust steering power, acceleration and engine response, so they did that and generally had a laugh spinning the car round for your viewing pleasure. :)

The result, if you have a spare warehouse and lots of random piles of coloured powder, is this video. Remember, this is recorded completely on a smartphone. Not bad at all. I might try that myself. Anyone got some powdered paint?

Full details below. Prices start at £12,960 on the road. For more information on the full Alfa Romeo range or to book a test drive, visit alfaromeo.co.uk. If you’d like to know how they did all this, there’s a behind the scenes video too..

HTC Bolt pictured. Specs leaked
Charging all your iPhone and iPads .. tidily.