We get a lot of emails from car companies. This one is from Alfa Romeo and sadly it’s another company who responded with a big fat “No” when we said, “Can we borrow a car and do some filming, then head to McDonalds and order lots of really messy burgers with the kids in the back? I’m sure it’ll be fine?”
Gah.. Anyhow, they’ve taken one of their Alfa MiTo cars and filmed an entire advertisement on an iPhone 7 Plus. In the car, an “on-board DNA system” let’s you change vehicle behaviour. It’ll let you adjust steering power, acceleration and engine response, so they did that and generally had a laugh spinning the car round for your viewing pleasure. :)
The result, if you have a spare warehouse and lots of random piles of coloured powder, is this video. Remember, this is recorded completely on a smartphone. Not bad at all. I might try that myself. Anyone got some powdered paint?
Full details below. Prices start at £12,960 on the road. For more information on the full Alfa Romeo range or to book a test drive, visit alfaromeo.co.uk. If you’d like to know how they did all this, there’s a behind the scenes video too..
NEW ALFA MITO CREATES WORK OF ART CAPTURED BY iPHONE 7
To launch the new Alfa MiTo in the UK, Alfa Romeo pushed the performance of its stylish three door supermini to the limit with a driving challenge with a twist
A masked pro-driver used Alfa Romeo’s exclusive D.N.A driving mode selector to create a MiTo Work of Art, all captured using the new dual camera on the iPhone 7 Plus
The new Alfa MiTo is available to order now from Alfa Romeo showrooms with prices starting from £12,960 OTR
Alfa Romeo put the stylish three door supermini, which features a new look and more technology, to the test in a unique video to show how the new Alfa MiTo’s urban style and strong personality puts fun back into drivers’ hands.
To capture the new Alfa MiTo’s dynamic spirit and driving capabilities when it comes to performance and agility, the Italian manufacturer placed the spirited supermini in the hands of a masked pro-driver to tackle a warehouse course of colourful powder and paint, and ultimately create an Alfa MiTo work of art.
In an industry first, the video was captured using the new dual camera feature on the water resistant new iPhone 7 Plus and compatible accessories.
The new Alfa MiTo is equipped with Alfa Romeo’s unique D.N.A system, a driving mode selector which adapts the vehicle’s performance to suit the driver’s style and road conditions.
Starting in Dynamic mode, the new Alfa MiTo blasted through the powder circuit with ease, showing off its sporty performance and stylish new look.
Once the All-Weather mode was selected, the slippery paint also proved no challenge to the new Alfa MiTo thanks to the mode’s improved control and handling in adverse weather conditions. The paint stage also put the iPhone 7’s new water resistant handset to the test.
To see the finished piece of MiTo Work of Art, the video can be viewed at: https://youtu.be/E34LRRwhfkc
To watch the making of, view the video here: https://youtu.be/7y0jOoMB6LA
Damien Dally, Alfa Romeo UK Country Manager said, “This demonstration of the new Alfa MiTo’s agility and performance shows the quality of the technology at play in our cars and highlights how the stylish, dynamic new Alfa MiTo can be ready for anything at the flick of a switch.”
The new Alfa MiTo has a stand-out style with a new sports grille, new alloy wheel designs and new badging emulating the style of the highly anticipated Alfa Romeo Giulia. The new range consists of four trim levels (MiTo, Super, Speciale and the range-topping Veloce) with interior updates including enhanced detailing, new upholsteries and improved technologies.
The range becomes even more tempting with the introduction of an updated 1.3-litre JTDM-2 diesel with increased output of 95hp and lower emissions of just 89g/km.
The new Alfa MiTo is available to order now from Alfa Romeo showrooms, priced from £12,960 OTR. For more information on the full Alfa Romeo range or to book a test drive, visit alfaromeo.co.uk.
To find out more about the Alfa MiTo Work Of Art campaign, visit the Alfa Romeo website: alfaromeo.co.uk/mito-art
Get involved on Facebook www.facebook.com/AlfaRomeoUK/ or join the conversation on Twitter and Instagram using #MiToArt.