I’ll give them some credit, it is a thought-provoking piece, but more in the way of, “What did I just watch?” than “Oh yes this is going to change my entire outlook on the world”.
It is just a bit odd, though.
We hope we have managed to cheer you up with this on a cold Friday evening/Saturday morning.
Is your phone always there for you?
Motorola’s #PhonyJob challenge shows exactly how tough a day in the life of a mobile phone is
Chatting with others, saving memories, playing music, giving directions and waking you up – most people don’t realise how much their phone does for them. Research has found that Britain’s mobile phone owners look at their devices nearly 1.1 billion times every day[1], meaning we can no longer live without our trusted sidekick.
All of this responsibility makes for a tough job for such a small device and the team at Motorola has enlisted the help of a member of the public to find out exactly how tough a day in the life of a mobile phone is.
The perfect candidate for this #PhonyJob needed to be energetic; giving the user an ‘all-day battery life’ to check their phone as often as they want – an important feature for the four in 10 adults who even check their phones during the night[2]. With the average gaming time on a phone increasing to over two hours per day[3], being entertaining was also a must, as well as musical, alert and switched on.
Motorola teamed up with comedian Alfie Brown and hired a member of the public to create a tongue-in-cheek video showing just how much we rely on our smartphones and how difficult it must be for those tiny devices to satisfy our needs. Alfie – an emerging London based comedian who doesn’t shy away from pushing boundaries – played the role of the ‘Comic Task Master’ who put ‘The phone’ through its paces in the experiment. As ‘The phone’, the Motorola recruit had to go through a number of challenges such as counting steps, singing songs and playing games with Alfie, as well as telling him the exact time at the drop of a hat.
Watch the full video here.
As our relationship with our mobile device grows each day, the new Moto G has been developed as the smartphone that is always there for you, especially with its all-day battery life that won’t bail on you when you need it most. The 13 megapixel camera is ready to capture new memories with a flick of the wrist. The phone is durable, stylish and packed full of impressive features. It also comes with water resistance and Corning Gorilla Glass so it’s safe from those accidental drops into water, as well as unsightly scratches on your display. Those who love to express their personal style can customise the phone in Motorola’s online design studio.
ENDS
Notes to editors
The Moto G is available from £179 on Moto Maker and through carriers including Three, O2 and Vodafone and a number of retailers and e-tailers from a starting price of £159.
Price: From £179.00 on www.motorola.co.uk.
The video can be watched on Motorola’s social media channels at the below links:
Facebook – here
Twitter – here
Media contacts:
Lucy Rex, Ali Jones or Caroline Aristides at Weber Shandwick
[email protected]
Switchboard: 0207 067 0000
About Motorola
Motorola Mobility creates smartphones, tablets and wireless accessories that simplify, connect and enrich people’s lives. For further information visit www.motorola.co.uk.
Gina Kotjan
Account Executive
Weber Shandwick
T 44 (0) 2070 670 386
E [email protected]
W www.webershandwick.com
Weber Shandwick, 2 Waterhouse Square, 140 Holborn, London, EC1N 2AE
We just received this rather bizzare email from the Motorola PR team. Here is the first line from the email…
