The budget phone market is a fiercely fought market these days, with companies like Motorola, Nokia, LG, ZTE, Huawei, Samsung and of course HTC battling it out. As Peter Chou says:
The latest offering from HTC has something a bit unique, it’s 64 bit, not that spec point is relevant in the slightest to the man on the street. Spec wise it’s pretty much mid range, the addition of 4G, a removable battery and a Micro SD slot will benefit it sales wise.
– 4G LTE connectivity.
– Qualcomm quad-core 1.2 GHz Snapdragon 410 processor.
– 8GB of on-board memory.
– 1GB RAM.
– MicroSD™ card slot.
– 4.7” display FWVGA (480 x 854) , 208 ppi.
– Android 4.4, KitKat, HTC Sense 6.
– Battery 2100mAh Li-Po, removable
– Dimensions 139.9 x 69.8 x 9.99 mm.
– Weight 158g.
– Camera 5MP rear, VGA front.
– Available in Terra White and Meridian Grey.
As you’d expect HTC have loaded it up with Sense 6 and BlinkFeed, just don’t trying to take fancy bokeh style pictures with it.
As regards price and availability HTC have said the following.
It’s nice to see HTC plodding on and releasing phones. Especially phones with 64 bit processors. Whether it will become as the Moto G is another question, we’ll just have to wait and see.
London, 27th August 2014 – HTC, a global leader in mobile innovation and design, has unveiled its most affordable LTE smartphone to-date, the HTC Desire 510. Combining quad-core LTE performance with a spacious display, the HTC Desire 510 is an all-round multimedia powerhouse. For people yet to experience LTE performance, the HTC Desire 510 is the perfect introduction to a world of high-quality, on-the-go video streaming and super-fast downloads.
“The industry has been talking about the 4G effect for so long now that it’s easy to forget that only a small selection of top-end devices are taking advantage of the technology,” says Peter Chou, CEO, HTC Corporation. “Owning the latest and greatest technology shouldn’t be reserved for those with the highest budgets. People today should expect their smartphones to double as mobile entertainment hubs. This means ensuring that they’re fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available. The HTC Desire 510 does this and more, making it the perfect mobile media device.”
Blazing speed, great value
The HTC Desire 510 is the perfect smartphone for budget minded consumers who want the latest multimedia on the go without buffering or lag. Supporting the latest category 4 LTE connectivity, the HTC Desire 510 means that your favourite content is always just a tap away with superfast download and streaming speeds. Running Qualcomm’s latest quad-core 1.2 GHz Snapdragon™ 410 processor, the Desire 510 ensures silky-smooth graphics and browsing, enabling quick and effortless multi-tasking. Whether browsing, watching films or gaming, the smooth, responsive graphics make the HTC Desire 510 the ultimate multimedia device.
Thanks to 8GB of on-board memory and an expandable microSD™ card slot, you’ll be able to store all of your favourite apps, games, music or movies on your HTC Desire 510 without worrying about running out of space.
The ultimate mobile media experience
The HTC Desire 510 phone’s 4.7” display is perfect for watching videos and gaming and makes even browsing the internet visually stunning, with its striking screen, signature design and HTC Sense features combining perfectly for an unparalleled, all-round performance that sets a new standard in the category.
Complete with HTC BlinkFeed™, the HTC Desire 510 will quickly and simply aggregate the latest digital updates from your social networks and popular RSS feeds, keeping you up to date at all times. Move away from traditional, static home screens and get the news that matters to you the most, wherever and whenever you need it.
Available in Terra White and Meridian Grey, the device’s polycarbonate chassis looks and feels great, sitting comfortably in your hand or pocket. Customisably cool, the HTC Desire 510 can also be fitted with its own HTC Dot View™ case. Answer calls in retro style even when the case is closed and make the HTC Desire 510 uniquely yours by selecting from 18 different themes or from your gallery photos, to create your own matrix wallpaper that reflects your mood, personality and style.
Supporting Android 4.4 with HTC Sense, the HTC Desire 510 represents a truly premium mobile experience at a highly affordable price.
The new HTC Desire 510 will be available with mobile operators and major retailers in London from September for around £149 SIM free.