Phones 4u Launch #FutureYou

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Unless you’ve been living under a rock for the last week or so, you’ll have seen a DeLorean whizzing across your TV screen in ad breaks. Now me, I rewound the TV when I first saw it, and thanks to the fact that it’s for Phones 4u, I have a great reason to talk about it here.

It’s the biggest advertising campaign ever for the retailer, and they’ve decided to address one of the main concerns that customers have – how they’ll use their phone in the future. With two year contracts now the norm, customers want future-proof handsets that’ll still keep up with their lives in years to come. Not only that, but the people who created the ad (an outfit called adam+eveDDB) have helped to recreate a brilliant re-make of the original Back To The Future movie in the process.

delorean_back2future_drbrown

The iconic DeLorean car, which features in all three of the original movies, was originally chosen by Dr. Emmett Brown because..

“The way I see it, if you’re gonna build a time machine into a car, why not do it with some style!”

Time travel, as any Back To The Future movie buff will tell you, is made possible thanks to a flux capacitor. Then, as you’ll see in both the movie and the TV advert, the car then speeds toward 88mph to kick off the time “jump”. In the commercial, a customer is transported into the future to see how her handset is still continuing to help her out, even after she’s owned it for 2 years.

Now let’s admit it. We all hate that moment when we see a friend or colleague with a newer phone and we’re “locked” into a contract. However, despite the rapid change in mobile technology, the ad highlights the Phones 4u staff and their ability to figure out what your needs are before helping to recommend a phone.

To be honest all this has got me wanting to show my son the movie again. He’s already wondering why I’m jumping up and down like a loon when the advert pops on. Epic. :)