Revealed – EE 4G Plans and pricing

EE have today announced their pricing for the new 4G service which is going to launch in the UK in one weeks time, on the 30th October. Some very interesting points to take away from the full press release below including some services, data pricing, roaming information and store planning.

Every Orange and T-Mobile store in the country will have been rebranded as ‘EE” by the 30th October bringing you access to over 700 stores to get help, advise and to be able to purchase one of the latest super fast phones on the 4GEE network


Some great news when it comes to roaming and that is for £5 a month customers can take their unlimited calls and texts package abroad to the EU and some other selected countries which also includes USA which has long been known for high roaming prices, a fantastic move from EE. Data options to be able to use the internet on the phone will also be available.

In a move to promote content, EE Film is a new service that gives 2-for-1 cinema tickets, access to movie trailers and also now movie downloads all on the single application. Customers will get to watch 1 film a week where the allowance is not impacted and additional movies are 79p to either download or stream.

So here we are…. the moment of truth.. the price plans for the UK’s first 4G service and they are:

Revealed   EE 4G Plans and pricing

Revealed   EE 4G Plans and pricing

24 month contracts

  • £36 a month for Unlimited Minutes, Unlimited Texts and 500MB data
  • £41 a month for Unlimited Minutes, Unlimited Texts and 1GB data
  • £46 a month for Unlimited Minutes, Unlimited Texts and 3GB data
  • £51 a month for Unlimited Minutes, Unlimited Texts and 5GB data
  • £56 a month for Unlimited Minutes, Unlimited Texts and 8GB data

All plans above include WiFi access via BT Openzone.

There are also 12 month sim only contracts available with the same allowances as above but costing £15 a month less. This means pricing is as follows.

  • £21 a month for Unlimited Minutes, Unlimited Texts and 500MB data
  • £26 a month for Unlimited Minutes, Unlimited Texts and 1GB data
  • £31 a month for Unlimited Minutes, Unlimited Texts and 3GB data
  • £36 a month for Unlimited Minutes, Unlimited Texts and 5GB data
  • £41 a month for Unlimited Minutes, Unlimited Texts and 8GB data

Worth noting is that Sim Only price plans on EE are not available at launch, instead these will launch just a little bit later on the 9th November

There are some interesting ‘add-ons’ available should you wish to add more data or photo messages. Available add-ons are

  • £3 for 50MB
  • £6 for 500MB
  • £15 for 2GB
  • £20 for 4GB
  • £6 for 50 MMS
  • £6 for 50 minutes worldwide
  • £6 for 100 minutes to Europe

The big thing with 4G is the speed you can download large files at, and this does not always mean on the phone, mobile broadband has really taken off over these last few years and EE have some 18 month contracts available for mobile broadband too. 4G plans on mobile broadband can be used on a 4G dongle or a 4G mobile wifi device. Pricing for these are

Revealed   EE 4G Plans and pricing

  • £15.99 for 2GB
  • £20.99 for 3GB
  • £25.99 for 5GB

There is lots more information such as other roaming add-ons as well as details for business customers, all which will be covered on the main EE website, however hopefully the above information has been more than useful for now.Below is the press release so you can see more information should you want too.

Link: EE.co.uk


Revealed   EE 4G Plans and pricing

EE TO LAUNCH SUPERFAST SPEEDS, EXCITING NEW SERVICES, SIMPLE PRICING & EXPERT SUPPORT FOR CONSUMERS & BUSINESSES ON 30th OCTOBER

  • Superfast speeds: EE delivers superfast speeds, five times faster than 3G, and typically ten times faster in homes and offices with fibre broadband
  • Exciting new services: EE Film provides customers a one-stop shop for film, combining 2-for-1 cinema ticketing, listings, trailers and film downloads or streaming into one place. EE Film also offers ‘pause & play’ functionality between mobile and PC with the largest catalogue of new releases compared to similar providers. The new Clone Phone insurance service replaces your device and digital content in under 24 hours
  • Simple pricing for the digital age: Unlimited calls and texts as standard on your mobile; customers simply select their data allowance, starting from just £36 per month for consumers and £35 (excl VAT) for businesses, with built-in cost control tools
  • Expert Support: Fast track service for all customers, plus access to approximately 10,000 experts on the high street, on the phone and online

23rd October 2012. London. EE, the UK’s most advanced digital communications company, today unveiled the pricing and plans for its new superfast Fibre Broadband and 4G services, designed for 21st century consumers and businesses alike.

The UK’s first 4G mobile service will launch on Tuesday October 30th, offering consumers and businesses a new way to access the people, places and things they want on the move, with speeds typically five times faster than 3G.1

EE will also launch its new fixed-line fibre service for the home and offices, with speeds typically ten times faster than today’s standard broadband plans.2

1 Based on 1.5Mbps UK average speed for 3G (Ofcom speed survey), and 8-12Mbps average speed for 4G (source: EE Data)
2 Based on 58.5Mbps average speed for EE Fibre compared to the average speed of 5.9Mbps on ADSL Broadband (source: Aug Ofcom survey)

Revealed   EE 4G Plans and pricing

The delivery of increased speeds and connectivity has inspired the development of EE’s first next-generation digital services, such as EE Film and EE’s new device and digital content replacement services.

Olaf Swantee, CEO of EE, said: “We’re proud to be leading the way and pioneering the roll out of 4G in the UK. With our new brand and unique 4G and fibre services, we will deliver consumers and businesses across the country next-generation services and a superior level of support.

“Our new plans have been developed to offer our customers everything they have been asking for – superfast performance, choice and value – as well as a fresh approach to pricing and customer service that offers accessibility, flexibility and guidance every step of the way.”

The launch of the EE brand will be backed by a multi-million pound marketing campaign across TV, print and digital media channels.

  • Superfast speeds

EE will be the first company in the UK to launch a mobile 4G service, along with its new fixed-line fibre broadband service. It will be called 4GEE and will offer speeds five times faster than 3G, and speeds typically ten times faster than currently available in homes and offices.

EE will be available to buy nationwide, with the 4GEE service going live initially across ten cities on 30th October3. The company has an aggressive 4G rollout plan in place with six further cities coming online in the run up to Christmas, with further cities and rural locations planned for 2013, and 98% of the population due to be covered by the end of 2014.

Once achieved, this will be the fastest rollout of any UK network in history.

EE’s Fibre Broadband service, available to both consumers and businesses, will be available in 11 million premises nationally with plans starting at just £15 per month.

  • Smart new services

The launch of superfast mobile and fixed speeds by EE will inspire the birth of revolutionary and exciting new services for business and consumers.

The first such service is EE Film, the only service in the UK which combines 2-for-1 cinema ticketing, listings, trailers and film downloads or streaming in one place. The Film Store presents the largest catalogue of new releases available in the UK, with more than five times the number of new releases than other similar providers, and more than 700 films available in total.

3 London, Manchester, Bristol, Birmingham, Cardiff, Edinburgh, Leeds, Liverpool, Sheffield and Glasgow (and parts of Southampton) on 30th October; expanding further within those cities, as well as a further five cities by Christmas – Belfast, Derby, Hull, Nottingham, Newcastle.

Revealed   EE 4G Plans and pricing Revealed   EE 4G Plans and pricing Revealed   EE 4G Plans and pricing

EE customers will be able to watch a film of their choice on their mobile, on their PC or even on their TV (via their laptop). Pause & Play also allows customers to view the film on one device, such as their smartphone, pause it, then pick it up on another device, such as their laptop.

4GEE customers will able to download or stream a film, each week, on EE, without impacting their data allowance. Further films can be downloaded or streamed with prices starting at 79p, and the cost can be charged to customers’ mobile bill, or credit and debit cards.

  • Simple pricing for the digital consumer

4GEE phone plans will offer customers a wide selection of simple smartphone and mobile broadband plans, putting the customer in control by combining a range of data options with unlimited UK calls and texts. Data allowances start with the light data usage entry plan, offering 500MB (£36/pm) and extending up to 8GB (£56/pm) for the heavier data user.

Data controls will alert customers when they are approaching the data allowance limit, and then when their limit is reached. They can then choose to buy a data add-on, or wait until the next bill period starts.

All customers will be able to tether or use VoIP services as part of their plan – with no need to buy specific data add-ons. BT Wi-fi is also included in all plans at no extra cost, providing on-demand access to millions of wireless hotspots across the UK.

For just £5 more a month, customers will be able to take their unlimited voice and text allowance abroad with them, in Europe and selected countries in the rest of the world4, as well as access to special data add-ons offering significant value on data use while abroad.

  • New Fibre Broadband and 4GEE plans for Business

Small business customers will have a range of 4GEE phone plans, with data allowances of 1GB including unlimited UK calls and texts starting from £35/pm (excl. VAT). Companies can also reduce costs by choosing the new 4GEE Sharer Plan, which allows sharing of data allowances across all users and devices within their business, plus inclusive calls to colleagues and landlines.

EE also provides medium sized, public sector and corporate customers with a range of dedicated 4GEE plans from an additional £3 a month on top of their existing or new package, as well as added services including security and mobile application development. Data share plans are also available for these

4 Selected rest of world countries: Armenia, Australia, China, Columbia, Croatia, Ecuador, India, Israel, Macedonia, Martinique, Mexico, Peru, Russia, Turkey, USA. Minutes and texts to any other country outside Europe and the selected countries are not included.

Revealed   EE 4G Plans and pricing Revealed   EE 4G Plans and pricing Revealed   EE 4G Plans and pricing

companies, with the added benefit of increased spend control through reduced out-of-bundle rates for data, and spending caps ranging from £50- £200.

Olaf Swantee commented: “UK Businesses have shown considerable interest since our 4G launch intentions were announced. We hope that our new 4G plans and services will make us the most exciting digital communications business partner to work with in the UK.”

  • EE Consumer Fibre Broadband plans

EE’s Fibre Broadband will offer speeds typically up to ten times faster than the UK average. Ideal for households or small businesses with multiple devices, EE Fibre broadband offers maximum download speeds of 76Mbps – allowing customers to stream HDTV, play online games, watch films on demand or quickly upload or download large files. Plans start from £15 per month5, with off-peak calls and a free BrightBox router included as standard.

4GEE customers save £5 per month when taking EE’s Fibre Broadband product for the entire length of their phone plan – offering savings of up to £1206. Orange and T-Mobile customers can also benefit, allowing them to enjoy EE Fibre Broadband in the home or office at reduced rates.

  • Expert service

EE customers can expect a superior level of service on the high street, on the phone and online, with a significant new service approach and services designed to give customers peace of mind.

10,000 EE experts have been trained to serve and sell to customers in a new way, designed around specific handset types.

If an EE customer wants to speak to an expert at one our customer centres, they can fast-track the automated call system by first connecting, then dialling 33, to get connected directly to an expert.

EE also operates customer services on social networks Twitter and Facebook.

A number of new services, fit for the digital world, have also been developed to provide peace of mind for new EE customers.

5 Subject to line rental of £14 per month and £50 connection fee. For small businesses prices start from £22 for 38Mbps.
6 Based on a £5 per month saving over the course of a 24 month plan

  • Clone Phone: Clone Phone from EE securely backs up data such as contacts, calendar and content (customers’ own photos and videos) via an App, which provides an easy way to restore your content if a phone is lost, stolen or broken. It means you don’t just get your handset back, but you get your digital life back too.7
  • Repair & Loan Phone: Repair and Loan Phone provide a convenient way to arrange a repair in store8 and stay in touch in the meantime. All customers will be provided with a replacement phone, and phones will be repaired and returned within 14 days. Small business customers benefit from next day replacement for any faulty phone.9
  • Transforming the high-street

From the 30th October, all existing Everything Everywhere, Orange and T- Mobile stores will become newly branded EE stores.

4G Ready

EE will be offering a simple process for Orange and T-Mobile customers who’ve already purchased a 4G ready handset, to swap to 4G, at no additional cost.10

For more information on 4G and Fibre plans or the EE brand, please visit www.ee.co.uk.

About EE

EE is the UK’s most advanced digital communications company in Britain, providing mobile

7 Contacts and calendar backed up over network. Pictures and video backed up over WiFi. 8 Subject to being within warranty period
9 Excluding iPhone customers

10 Orange or T-Mobile customers in the first 6 months of their contracts can upgrade their iPhone4S, Samsung GSIII, HTC OneX handsets to 4G handset, for a one off fee of £99.

The following fact sheets are available for further information:

1) 4GEE & Fibre Broadband Pricing; 2) EE Business; 3) EE Best Service; 4) EE Film; 5) Best NetworkRevealed   EE 4G Plans and pricing Revealed   EE 4G Plans and pricing Revealed   EE 4G Plans and pricing

and fixed line services to 27 million customers, and from 30th October 2012 will become the first company in the UK to provide 4G mobile services alongside fixed-line fibre.

EE is the company that runs the Orange and T-Mobile brands in the UK, and will be launching its new superfast 4G brand – EE – in the coming weeks.

Its 4G service will cover a third of the population by the end of 2012 and its fibre service will cover 50% of the population by the end of the year.

EE’s mobile service currently provides coverage to 99% of the population with 2G and 98% of the population with 3G.

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  • Simon Allum

    Thats my upgrade sorted then!!!!!

  • Spelling Nazi

    advise -> advice.

    • As a spelling nazi ,you should know the difference between advise and advice.
      To ‘advise’ is to give someone ‘advice’ on something.
      The author used the correct term.

      • Spelling Bee

        It definitely should be advice. He has written “get help, advise…” (e.g. get advise) which does not make sense and is not grammatically correct. He could have written “get help, be advised…” but in the context that has been written, advise is wrong.

        • janet

          ditto it is DEFINITELY advice.

  • 56 a month for 8gig lmfao… Ill stick with 3 thanks i already get arounf 14meg down for 30a month and no fair useage or cap….

  • Edward London

    THEY MUST BE JOKING!!!

    About 3 years ago HTC launched the HD2 on T-Mobile.
    At the time I was paying about £20p/m for home broadband with talk talk
    and £15p/m for my previous phone on T-Mobile (enough calls &txt &some internet).

    The HTC HD2 was the first phone available to enable me to use Tethering as it allowed me to use my phone as a modem (most Android phones now do this).

    I was out of contract at the time and was offered the phone for free for £30p/m which included 3GB of data allowance I upgraded to 10GB for £45p/m which included tethering.

    I decided to cancel my home broadband and pay an extra £10 to have the benefit of a New HTC HD2 and the freedom to take my internet ‘EVERYWHERE’ (within the UK)

    I would usually reach this ‘Limit’ about 20-25days into the month, then get slowed down to a crawl ie.cut off

    Watching the progress of these priceplans I thought T-mobile where moving in the right direction with their ‘FULL MONTY’ available for about £36p/m at launch..which included tethering at launch. Some time this year they sneakerly REMOVED TETHERING from the full monty (new contracts).

  • Edward London

    THEY MUST BE JOKING cont..

    Using 3G at the average speed they claim
    1.5Mb/s=1500000b/s,
    I could in theory use up 10GB in
    (1Byte=8bits therefore 10GB=10,000MB=10,000 000 000B=80,000 000bits)
    80,000 000 000b/1, 500 000b/s
    = 53,334s
    =889minutes
    =Just under 15hours

    With the increased speed of 8-12Mb/s average for 4G
    i.e average 5 times as fast

    I can now use up a potential 8Gb allowance in about 2 and a half hours.
    Ie.6 times as quickly

    Therefore if I had previously spead this over 20-24days I could now have the opportunity to use up this allowance spread over 4-5days

    oh….and It would cost me £56 instead of £36

  • Edward London

    THEY MUST BE JOKING cont2….

    Oh and when I travel around the UK I can’t get this servive IN- FULL ‘EVERYWHERE’ yet!..even though I will have to pay the price IN- FULL ‘EVERY-MONTH’

    So in summary the deal on offer would get me…
    ….minimum 20% less bits of the internet..
    …covering only 50% of the places I travel to while in the UK…
    …costing me 50%more
    …and they can take me to my monthly limit and do all of this to me 5times as fast!

    So I get NOT ANY-THING OVER 8GB-NOT AVAILABLE EVERYWHERE

    ..well I was going to wait untill the 30th October to decide if I should leave T-mobile
    ..I can at least thank them for now giving me the opportunity to do this 5 times faster!

  • Edward London

    THEY MUST BE JOKING cont3…

    Oh and I forgot to mention the increased Drain on the phones battery life when travelling around ‘EVERYWHERE’!

  • Bugs

    Well I wont be leaving giffgaff for Extortionate Everywhere!

  • martin clinton

    Still not convinced about EE performance, I was in East London on Saturday, and was getting virtually no throughput on 3G (trying to check football scores etc.), on both my personal phone (Orange) and work iPhone (T-mobile), so I’d suggest they sort out their existing infrastructure before trying to sell the emporer’s new clothes.

  • Part of me says this should be the deathnail for EE, rather than their saviour – seriously, all about data caps, and with those prices?!
    Unfortunately the other part of me reminds myself that if people haven’t worked out already that they can get faster speeds, NO data cap, and the same coverage (as EE) on Three right now, then I guess there’s no hope and marketing has won over common sense!

    I’ll just remind people though that they’re also likely to get 4G on Three at the same time as on EE due to the phasing of the roll out (unless they’re in one of the initial target cities going live at the end of this year) – and I’d wager for a much more reasonable price!

  • Considering it’s all about the speed of the data access, I’m shocked at the low data allowance given and the price!
    I’m on Three with 2,000 mins unlimited text and UNLIMITED DATA for £34 – that’s why I chose Three. Data and the speed of data is the key selling point, so I would get to use up EE’s 1Gb of data (£36 equiv price) in 1.5 hours for the month! (thanks to Edward) that I’d be on a BT wifi point for the entire month!

    Secondly, I live in a rural area (technically just 5 miles from a city, but all the networks class me as rural *shameful!*) with a home broadband connection of just 1Mb, I would dearly like an alternative. My Three dongle is good, but I’m still only getting about 1.5Mb so I’m really keen on EE’s offering.
    What? they are launching in cities only?? In cities where there’s fibre, cable and fast mobile? Surely not? EE should be offering their expensive network in the rural areas where there’s less choice for the consumer and, I hate to say it, they’d be more willing to pay higher prices for a faster-than-dialup connection.

    If I were CEO of EE here’s my package:
    10Gb data, unl mins & text = £36
    20Gb data, unl mins & text = £42
    40Gb data unl mins & text = £48
    120Gb data unl mins & text = £60

    I mean, if you build a faster network you make sure you’ve the bandwidth to cope – so why restrict consumers to bandwidths fit for a 3G network?

  • mpw

    It really does look as though LTE in the UK will be following our US cousins in terms of individual packages and higher costs. Very similar, as well to satellite/cable TV pricing.

    While “unlimited” data doesn’t really mean unlimited I think if the consumer wants LTE (for all the valid reasons discussed) then they will have to seriously work out what they will be downloading. Go over that and look at your bill rocket! Want to use LTE as mobile broadband access via your PC – get your gold-plated credit card out.

    Welcome as LTE services are I really do not see me paying £50 per month plus extras (tethering, additional data allowances, etc, etc) to download data faster. I think EE has over-egged their data plans and pricing to make it look attractive in full knowledge that we will use more data and therefore pay more. Reminds me of international roaming and calls overseas …. wait, that was the mobile phone industry as well!!

    I’ll be interested to see how 3 deals with this; so far they seem to be a beacon of light when it comes to pricing and data packages.

  • Charlie

    What a joke to enjoy 4g data has to be unlimited and not a prices going up to £50 I was going to upgrade now I will wait for the other networks net year to be more competitive.

  • So what about those who dont want and can not use 3G – are the plans in Orange / Tomob going to be replcated ? Either way reguardlessof the speed 500mb is 500mb and thats expensive.