• Steve

    Passbook doesn’t need apps to be a success as its possible to add tickets etc via email or from a website. Making an app would be overkill in most circumstances. I’ve just used it at my odeon and didn’t need a dedictaed app takin up space on my phone.

  • Nick Plain

    You’re right that you can add via email or from a website – but when you first open Passbook you’re presented with a link to the App Store which displays the compatible apps. That’s going to be most people’s first introduction to Passbook, they’ll see four apps which there’s a fair chance they’ll never use, and wonder what the point is. Having an app like Starbucks on there would be something lots of people could identify as a useful feature.