Pebble shipping in October?

People are receiving their Kickstarter funded Pebble watch order confirmations today and as an added bonus you can change your mind, I myself ordered two black Pebble’s and received the confirmation email this morning asking me to confirm my shipping address  and my colour preference

As you can see the Cherry Red and Orang are an option but also there is an option for grey and pimptastic Arctic White! If you take a look at the last screenshot here you will also see that you have until the 30th September to make your mind up, so I know I’m reading into it a bit here but shouldn’t shipping be soon after this date?