“No death spiral here”, says RIM CEO

No death spiral here, says RIM CEO
During a visit to London, CEO of RIM, Thorsten Heins, was impressed to see BlackBerry handsets in use and told The Telegraph that…

Surely that’s not bad for a company that one analyst recently suggested was “in a death spiral”.

Mr Heins also takes a swipe at Windows Phone, highlighting their “meagre sales” and stating that..


I’ve been kind of surprised by the credit that Windows Phone already gets. What are the proof points for its ‘success’?

He’s quick to point out that the platform is still growing, with one handset selling 45 million units to date. However, there’s a reduced workforce and hefty competition. Mr Heins denies that BlackBerry handsets are running on a “burning platform” and is quick to mention BB10 with “true multitasking”. Though, he does admit that the Android OS was on their list of “possibles”..

We took the conscious decision not to go Android. If you look at other suppliers’ ability to differentiate, there’s very little wiggle room. We looked at it seriously – but if you understand what the promise of BlackBerry is to its user base it’s all about getting stuff done.

Where does the BlackBerry platform go now? Well, it looks like they’re considering letting other manufacturers in, making BlackBerry phones “by Samsung” or “by Sony” to try and push cheaper devices into pockets.

Link – The Telegraph

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