The mobile landscape – More smartphones, more data

The mobile landscape   More smartphones, more data The annual International Communications Market report from Ofcom is out today. It reveals that, amongst the countries surveyed, the UK has seen the highest rise in smartphone ownership since 2009 with a 70% jump. Over a quarter of people in the UK (26.5%) now have a smartphone, more than double the number two years ago. The influx of smartphones is also changing the way we use our phones. People are texting more than calling now and mobile internet use has jumped up 27% in the UK since 2008.

Despite the increase in smartphones and better 3G networks there’s still a reluctance to download music on handsets. The majority of tunes are downloaded to PC and then “sideloaded” to the phone.


Link – The Communications Market Report


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