Tag: freemium

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Level up in the gaming industry

My house at the moment sounds insane. My wife and son are both obsessed by the new Angry Birds 2 game that recently launched. It’s not quite the hysteria of the first one, but it’s definitely proving to be a big hit. What I’ve also found, after briefly …

When free really isn’t free

Wondering how the makers of mobile apps can afford TV advertising when they’re free to download? Well, we seem to quite like a model named “Freemium”. The word itself, which is a mash-up of “free” and “premium”, means that you get the entire game or app for absolutely …