SEOUL, KOREA – June 9 2008: Samsung Electronics Co., Ltd., a leading mobile phone provider, today announced the launch of Samsung OMNIA (model name: SGH-i900). It brings together high performance business content, top of the range style and a fun, dynamic multi-media experience, to ensure consumers are always connected both at home and at work. OMNIA, meaning ‘everything’ in Latin and ‘wish’ in Arabic, goes beyond the current top-of-the-line features available in today’s mobile phones. The OMNIA will be available to the market from June 2008.

Bringing a PC environment to Mobile

The new Samsung OMNIA allows users to switch seamlessly between Microsoft Outlook email and productivity applications that replicate the look and feel of their PC - with a stroke of their finger.

Based on the most up to date Windows Mobile 6.1 Professional operating system, Samsung OMNIA gives users a mobile extension to their PC experience, with access to MS Office documents such as PowerPoint, Excel and Word. Users can also send and receive email and manage their appointments in Outlook while on the go. The Windows Mobile 6.1 Professional operating system means users can download additional programs as they would on their PC and customize it for their individual needs. For ease of navigation an optical mouse similar to those on laptop computers offers improved usability and one-handed control.

Vivid, lively multimedia experience

Samsung OMNIA delivers the ultimate in digital entertainment thanks to a wide 3.2-inch WQVGA LCD screen for viewing videos and slide shows in high-resolution and advanced audio capabilities. MultiCodec support for DivX, Xvid and other video formats eliminates the hassle of file format conversions. Users also have the assurance of a long-life detachable battery for extended playback.

Samsung OMNIA also comes with a five-megapixel CMOS camera with the latest value-added features, which include auto-focus (AF), face and smile detection and auto-panorama shot.

The handset’s generous internal memory (available in 8GB or 16 GB capacity options and extendable slot for additions) ensures ample storage space for digital assets.

Rounding out the fully comprehensive feature set, Samsung OMNIA also offers GPS, including navigation and geo-tagging capabilities, so users can get their bearings wherever work or life takes them.

The One and Only mobile with everything in touch

Samsung’s patented TouchWiz user interface makes entering data and text simple. With unique widgets, users can customise and personalise the way they use their phone. The Samsung OMNIA's high resolution touch-sensitive screen uses intuitive tap, sweep, drag and drop operations as well as an on-screen qwerty keyboard. It also facilitates easy and convenient calling and texting with a dedicated dome key for controlling communications.

Samsung’s pursuit for design perfection

The Samsung OMNIA presents Samsung’s leadership in design. With maxi-phone capabilities, it boasts a slender, chic form, so users can step out in style. It features an ultra-slim 12.5-mm profile and a platinum-look finish that fits snugly in the palm of the user’s hand. The elegant hairline patterns on the back of the phone bring the perfection in style.

Geesung Choi, President of Samsung Telecommunication Business, said: “I am very excited to introduce Samsung OMNIA, a mobile device that truly delivers the best possible features for today’s busy, connected consumer. Samsung OMNIA demonstrates our vision for the Samsung mobile business, which is to provide premium phones for users who desire functionality, style, usability and entertainment in one innovative device. The OMNIA mobile range will help users to be at the forefront of work and play and at the same time, to stay connected anytime, anywhere.”

The Samsung OMNIA will be unveiled at CommunicAsia, Singapore from June 17 to 20 and commercially launched in the Southeast Asian market starting from the same week. The phone will be available in the European market from July.