A polished design that looks as good as the apps inside gives the LG Optimus GT540 great consumer appeal. Answer and end call buttons sit underneath the large 3 inch TFT touchscreen display that has a decent resolution of 320×480 pixels and a 256k colour palette. The Android operating system v2.1 brings both flexibility and a reliable user experience. Couple this with the included Google applications that include search, maps, Gmail, Gtalk and YouTube and we have a great package from LG. The Internet experience is speedy with the aid of the HTML/xHTML 3G (HSDPA) web browser and the pages can be viewed in either landscape or portrait views. Facebook, Bebo and Twitter social networking sites are all integrated to provide live updates from your friends and family as they happen. Additional communication methods include instant messaging, email (with document viewer), MMS and threaded SMS for a chat-like experience.

LG have ensured that all the essential features required in today markets are included. The 3.15 megapixel camera with face detection and autofocus doubles as a video recorder whilst the media player handles MP3, MP4, WMV, MPEG4 and DivX files along with other popular formats. A FM stereo radio also provides access to live music 24 hours a day. Files can be stored onto the internal memory that can be boosted up to 32GB with a microSD card. To finish off this well-rounded handset LG have provided multiple connectivity options that include WI-FI, wireless Bluetooth and quad-band international roaming. The LG Optimus will delight all and the only problem will be deciding which is better, the looks or the apps.

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Network	Minutes	Texts	Information	Cost p/m	Buy
O2 50 (24m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black 50 minutes to any network and 250 texts Total cost £252.00 over 24 months	£10.50
O2 50 (18m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black 50 minutes to any network and 250 texts Total cost £279.00 over 18 months	£15.50
O2 50 (24m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black 50 minutes to any network and 250 texts 100MB mobile internet per month Total cost £324.00 over 24 months	£13.50
O2 50 (18m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black 50 minutes to any network and 250 texts 100MB mobile internet per month Total cost £333.00 over 18 months	£18.50
O2 100 (24m)	100 Minutes	500 Texts	FREE LG Optimus GT540 black 100 minutes to any network and 500 texts Total cost £372.00 over 24 months	£15.50
O2 100 (18m)	100 Minutes	500 Texts	FREE LG Optimus GT540 black 100 minutes to any network and 500 texts Total cost £378.00 over 18 months	£21.00
O2 50 with 500 MB data (18m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black 50 minutes to any network and 250 texts 500MB mobile internet per month Total cost £387.00 over 18 months	£21.50
O2 50 with 500 MB data (24m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black 50 minutes to any network and 250 texts 500MB mobile internet per month Total cost £396.00 over 24 months	£16.50
O2 100(18m)	100 Minutes	500 Texts	FREE LG Optimus GT540 black 100 minutes to any network and 500 texts 100MB mobile internet per month Total cost £432.00 over 18 months	£24.00
O2 100 (24m)	100 Minutes	500 Texts	FREE LG Optimus GT540 black 100 minutes to any network and 500 texts 100MB mobile internet per month Total cost £444.00 over 24 months	£18.50