A polished design that looks as good as the apps inside gives the LG Optimus GT540 great consumer appeal. Answer and end call buttons sit underneath the large 3 inch TFT touchscreen display that has a decent resolution of 320×480 pixels and a 256k colour palette. The Android operating system v2.1 brings both flexibility and a reliable user experience. Couple this with the included Google applications that include search, maps, Gmail, Gtalk and YouTube and we have a great package from LG. The Internet experience is speedy with the aid of the HTML/xHTML 3G (HSDPA) web browser and the pages can be viewed in either landscape or portrait views. Facebook, Bebo and Twitter social networking sites are all integrated to provide live updates from your friends and family as they happen. Additional communication methods include instant messaging, email (with document viewer), MMS and threaded SMS for a chat-like experience.

LG have ensured that all the essential features required in today' markets are included. The 3.15 megapixel camera with face detection and autofocus doubles as a video recorder whilst the media player handles MP3, MP4, WMV, MPEG4 and DivX files along with other popular formats. A FM stereo radio also provides access to live music 24 hours a day. Files can be stored onto the internal memory that can be boosted up to 32GB with a microSD card. To finish off this well-rounded handset LG have provided multiple connectivity options that include WI-FI, wireless Bluetooth and quad-band international roaming. The LG Optimus will delight all and the only problem will be deciding which is better, the looks or the apps.

http://www.coolsmartphone.com/mobile-phones/wp-content/plugins/comparepress

Network	Minutes	Texts	Information	Cost p/m	Buy
50 mins 250 texts (24m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black 50 minutes to any network and 250 texts 250MB data per month Total cost £52.50 over 24 months	£2.19
Racoon 15.50 (24m)	50 Minutes	0 Texts	FREE LG Optimus GT540 black £297.22 cash back 50 minutes to any network Unlimited calls to UK landlines Total cost £74.78 over 24 months	£3.12 (£15.50 before cashback)
50 mins 250 texts (24m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black £297.22 cash back 50 minutes to any network and 250 texts 750MB data per month Total cost £74.78 over 24 months	£3.12 (£15.50 before cashback)
100 mins 500 texts (24m)	100 Minutes	500 Texts	FREE LG Optimus GT540 black £297.22 cash back 100 minutes to any network and 500 texts 250MB data per month Total cost £74.78 over 24 months	£3.12 (£15.50 before cashback)
Canary 10.50 (24m)	100 Minutes	500 Texts	FREE LG Optimus GT540 black 100 minutes to any network and 500 texts Total cost £84.00 over 24 months	£3.50
Racoon 20.50 (24m)	200 Minutes	0 Texts	FREE LG Optimus GT540 black £351.69 cash back 200 minutes to any network Unlimited calls to UK landlines Total cost £140.31 over 24 months	£5.85 (£20.50 before cashback)
100 mins Unltd texts (24m)	100 Minutes	3000 Texts	FREE LG Optimus GT540 black £342.18 cash back 100 minutes to any network and unlimited texts 750MB data per month Total cost £161.82 over 24 months	£6.74 (£21.00 before cashback)
50 mins 250 texts (24m)	50 Minutes	250 Texts	FREE LG Optimus GT540 black £342.18 cash back 50 minutes to any network and 250 texts 1 5GB data per month Total cost £161.82 over 24 months	£6.74 (£21.00 before cashback)
300 mins Unltd texts (24m)	300 Minutes	3000 Texts	FREE LG Optimus GT540 black £342.18 cash back 300 minutes to any network and unlimited texts 250MB data per month Total cost £161.82 over 24 months	£6.74 (£21.00 before cashback)
600 mins Unltd texts (24m)	600 Minutes	3000 Texts	FREE LG Optimus GT540 black £456.19 cash back 600 minutes to any network and unlimited texts 250MB data per month Total cost £167.81 over 24 months	£6.99 (£26.00 before cashback)