Wait a minute. Did Nationwide just do an ad that makes you think?

Wait a minute. Did Nationwide just do an ad that makes you think?

I’ve mentioned this a few times before, and I’m guilty of it myself.


Over-using my phone.

Head down, plodding along the street, engrossed in some meaningless tweet. Someone could walk past me wearing nothing but a pair of socks and I’d probably not notice.

My son told me off about it today, and that really brought it home to me. I’m constantly trying to get the balance right and I got called out.

Then, this advert came on the TV. It’s pretty spot on in my opinion. Yes, a smartphone is a fantastic communication tool. You can talk to someone on the other side of the planet cheaply and easily. You can share pictures, music and video. You can play games and fill time, but watch that those important things in life aren’t forgotten about…

“Just because you can, doesn’t mean you do”.

That’s good that.

By the way, the poet in the advert is Sugar J. You can catch him on Twitter and via his website.

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