Unless you live under a rock, you may have noticed that there is a little football tournament happening in France. Last week England were playing Wales during traditional working hours with a kick-off of 2pm. In previous years, businesses would get a high amount of “sickness” during tournaments, however modern smartphones and 4G have moved on to help bring the game to the masses (who wish to watch it!).
Last Thursday Vodafone, EE and O2 reported record highs in data usage around, you guessed it, 2pm to 4pm when the England vs Wales game was on TV. The fact the game was on the BBC meant users could either use iPlayer or the Sports app on pretty much any device they wished. 2.3 million people were recorded using the streaming service which is double the last record reported by the BBC. EE go on to say that there was a drop in users at halftime but picked up again for the second half.