Here’s a British actor with a stack of style and panache. He looks a lot like me too, which is good. Anyhow, I like a lot of his films, including the “Transporter” series. The first one was probably the best, but by “Transporter 3” we were in a world of insanity, where he seemed to have a lot of America trucks driving around “Europe” and started making phone calls underwater. What was that all about? And don’t talk to me about those “Crank” films… insane.
LG have signed him up to pimp the new G5, and you’ll see him appearing in TV ads very soon. After pocketing a substantial amount of cash in the deal, Jason happily stated…
I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers. I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.
OK, I’m only messing. The phone is really good. We took a look at it in Barcelona here.
Head to the LG Facebook page to see the full video or just watch it below (this is the Korean version because it’s only 7.50AM here in the UK and this appears to be the only version online as yet, plus we’ve not had any breakfast)..
I’m not sure what the take-away is from that. Perhaps, by switching and swapping the modules on my LG G5, I can save / attack people randomly .. or something..
LONDON, 29th March — Jason Statham, the popular high-flying, high-octane star of action movies such The Transporterand The Expendables series, will star in LG Electronics’ latest TV spot for its revolutionary G5 modular smartphone. Fredrik Bond, the creative, passionate filmmaker who has directed many global campaigns for well-known multinational brands, will be behind the camera.
LG’s newest commercial will highlight the fun and playful experiences possible with the G5 and its versatile Modular Type design. With the ability to attach various companion devices and transform the smartphone into an easy-grip camera or a Hi-Fi audio system, the G5 is perfect for anyone who appreciates great technology and innovation that improves lives.
Produced on location in Los Angeles with creative agency partner Energy BBDO, the commercial will portray Jason Statham experiencing the G5 in exciting and fun ways. Every character in the commercial is portrayed by Mr. Statham, an amusing mise-en-scene consistent with the G5’s Life’s Good when you Play More tagline.
“I think the concept that LG is putting forward with the G5 and its modular design is going to catch on with consumers,” saidJason Statham. “I enjoyed partnering with LG and working on this commercial, so I hope that shows through in the final piece.”
“Since its unveiling at MWC, we’ve heard from many who say they’ve been waiting for a phone like the G5,” said Chris Yie, vice president and head of marketing communications for LG Mobile Communications Company. “With the G5, our intention is to show how smartphones can go beyond just being a communication device and deliver a playful mobile experience that can enrich our lives.”
The commercial will be shown worldwide in key markets including North America, Latin America, Europe and East Asia and posted to LG Mobile’s Facebook page (www.facebook.com/LGMobile) starting 1st April (Korea Standard Time).