Us young, cool and …err.. hip kids just love to.. ummm .. party on down with some bangin’ tunes. So, if you’d like to get a whopping 7GB of data on Pay As You Go (for the first three months) listen up. This is well sick and that.
Order an MTV TRAX SIM from EE and it’ll arrive pre-loaded with an EE £15 Everything Pack. That’ll provide 500 minutes of calls, unlimited texts and 2 GB of data per month. Good so far, but once you activate it and top up by £15, you’ll get 5GB more. That means you get a total of 7GB of data to use every month for the first three months.
Not only that, but the MTV TRAX SIM gives you a free MTV TRAX subscription, so you’ll get some of the latest music and playlists daily.
Brendan Yam, VP, Multiplatform Engagement for MTV International, tells us..
MTV TRAX is a premium music service tailored for and targeted at the pre-pay market – customers will get unlimited access to the latest hits, A-list talent and best new music via MTV TRAX without any extra cost to their monthly top up.
Ideal for music lovers, the pay as you go SIM offer comes with an inclusive subscription to MTV TRAX – a premium mobile music service that delivers playlists packed with MTV’s hottest music to fans’ smartphones
29th February, 2016, London: EE today announced an all new Pay-As-You-Go SIM, the MTV TRAX SIM, in partnership with MTV. As well as connecting users to EE’s superfast 4G network, the MTV TRAX promotional SIM offers music fans an inclusive MTV TRAX subscription, delivering the freshest music and exclusive playlists direct to their smartphone daily, as well as 7GB of data every month for three months.
Music fans can order their MTV TRAX SIM atwww.ee.co.uk/mtvtraxsim. Every MTV TRAX SIM comes pre-loaded with EE’s £15 Everything Pack, which includes 500 minutes of calls, unlimited texts and 2 GB of data per month. As soon as the SIM is activated and topped up by £15, fans get a5GB data boost entirely free – giving them a total of 7GB of data to use every month for the first three months.
The MTV TRAX subscription continues with every SIM top up, so music fans can enjoy the latest tracks offline while using their data to browse the web, tweet, snapchat, and more, with the huge data allowance on the EE’s superfast 4G network.
MTV TRAX offers music fans one-touch access via their smartphones to the hottest, hand-picked music from their favourite pop stars on MTV. MTV TRAX automatically updates music every day and has themed play lists from MTV and selected talent, downloaded to the user’s smartphone overnight with a percentage of the tracks being refreshed each day. Powered by the unique MusicQubed platform, the MTV TRAX app allows music fans full offline access, meaning they can listen to music instantly anytime, from any location.
Chris Traggio, Director of Pay As You Go, EE said: “We’re excited to be partnering with the iconic music brand that is MTV. As the UK’s biggest and fastest network we’re always looking at ways to allow ourcustomers to make the most out of their network experience. In combining the best of music with a free mobile data boost for all customers who get the SIM, users will be able to access all the music they love, with all the data they need”.
Brendan Yam, VP, Multiplatform Engagement for MTV International, added: “We’re delighted to be partnering with the UK’s biggest and fastest mobile network, EE, to offer this must-have mobile music service to young music fans. MTV TRAX is a premium music service tailored for and targeted at the pre-pay market – customers will get unlimited access to the latest hits, A-list talent and best new music via MTV TRAX without any extra cost to their monthly top up.”
The UK launch of the EE MTV TRAX SIM offer will be supported by an extensive 360° marketing campaign, harnessing the reach and influence of MTV’s media network. The promotional campaign will extend across MTV’s UK TV networks, branded digital and social channels and UK events including its Pimp My Summer Ball competition, which offers University students the chance to win an end of year ball ‘pimped’ and paid for by MTV.
