Qualcomm – Putting technology in your clothes. Oh, and those booth babes? They’re still here.

Right, let’s attack this straight on shall we? The booth babes aren’t here. Not strictly speaking, no. However, in reality a lot of companies have put very attractive ladies right at the front of the stands. It’s an age-old “trick” to attract the thousands and thousands of suited gentlemen here at the Mobile World Congress, and based on what I’ve seen already today, it still works. Here’s just a few examples …..

However, what I saw today left a bad taste in my mouth. I’ll be honest here, I’m a red blooded male and I can’t sit here and tell you that I don’t like members of the opposite sex, because I do. They float my boat. I mean they rev my engines, but they don’t belong in the newsroom (Anchorman quote) ;)

But, well, here’s what Qualcomm have been working on. It’s a great idea and I can see the opportunities. It’s connected, clever technology embedded in clothing. In this instance, it’s for football players to adapt their “kick” and sensors within the leggings will monitor and project the leg swing onto the screen.

Qualcomm   Putting technology in your clothes. Oh, and those booth babes? Theyre still here.

I can see this working in physiotherapy, training and perhaps even as a way to get the perfect golf swing. Little sensors sit inside the clothing, beaming the information to the screen. You’ve got a charge point at the back which, based on the way that the location was suggested, was in a slightly private position so I didn’t ask any more about it.

Trouble is, the guy in front of me did. He made one lewd suggestion about “plugging you in” and then proceeded to ask where the sensors were. The lady in question showed each sensor with her fingers, but then the guy started feeling around for himself, rubbing up and down her calf as he did. In all honesty I wasn’t quite sure what was happening, it was as if I’d been transported to another world for a moment and, after he walked off, I couldn’t help but think, “Did that just happen?”

Anyhow, it seems like a good bit of tech and I can see the various ways that this could be used. Just don’t go touching up the lady demonstrating it, OK?

MWC - HP Elite x3 Hands on
The in-built smartphone projector is back, and this time it works. A chat with Akyumen