Sony has just finished their announcement for MWC 16 and along with some interesting looking non-phone devices, they released the new Xperia X Series. This series will come in two different versions; the Xperia X and the Xperia XA, there is also a Xperia X Performance but unfortunately it does not look like it will grace our shores.
So what is so new about these new devices? Well, there are a few things going on here, lets’s take a look. First we have got some of the new camera technologies that Sony announced a few weeks ago, this is called Predictive Hybrid Autofocus. The purpose of this is to allow you the user to get clearer and more focused shots even when the subject is moving. The predictive part is allowing the phone predict where the subject is going to be, allowing a blur-free shot.
They are also still sticking with the phone keeping their two-day battery life thanks to some improved battery management in conjunction with Qnovo Adaptive Charging technology. I am going to assume that the phone will also have Stamina mode onboard as well to allow you stretch that out even more.
But what’s the performance like? Well, the Xperia X ships with Qualcomm’s Snapdragon 650 hexa-core processor – that’s an upper mid-range chipset, and is actually the Snapdragon 618 under a new name. This chipset should promise to give some higher performance whilst also allowing it to sip at the battery.
That is for the Xperia X however. The Xperia XA is using the Mediatek Helio P10, and the Xperia XA Performance will feature the newest Snapdragon Chipset the Snapdragon 820. It is interesting to see Sony put a high-powered chipset in a mid-tier device. We’ll be wanting to get some time with this to test the performance.
All the devices will feature a slightly curved design that will allow it to really mould into the palm of your hand, and this is extended even up to the screen which is also slightly curved. This is a big step up from the Z5, as I felt that there had not been enough effort put into the design on the edges of this phone as the edges clearly hadn’t been machined correctly.
As of yet, pricing for these phones has not been announced – but we have had it confirmed to us that we will be seeing them soon in EE Stores up and down the country.
In addition to the new phones, Sony also unveiled some new accessories in the form of the Xperia Ear which is a smart Bluetooth headset. This headset will allow you to utilise voice commands and works with machine learning to give you the best possible results when giving voice commands. Then there was the Xperia Agent which is an home focus Ai to help you your day to day life.
These devices are expected to be released in the summer.
**PRIVATE AND CONFIDENTIAL**
UNDER STRICT EMBARGO UNTIL MONDAY 22ND FEBRUARY 07:45 GMT
/ 08:45 CET / 16:45 JST
Sony Mobile introduces an evolution of the
XperiaTM brand to redefine communications
• Re-imagined Xperia brand will bring increasingly
personalised and intelligent products to enrich everyday life
• First “X” series smartphones, “XperiaTM X”, “XperiaTM X
Performance” and “XperiaTM XA”, featuring next-generation
technologies in camera, battery and design
• XperiaTM Ear brings a new way of communicating, without
compromising on enjoying the world around you
• All-new Xperia smart product concepts challenge
conventional categories with machine learning, natural user
interface and sensing
• RM-X7BT in-car Bluetooth® commander enables wireless
music streaming and hands-free smartphone functions
Barcelona, Mobile World Congress, 22nd February 2016 – Sony Mobile
Communications (“Sony Mobile”) today unveiled a new-look XperiaTM brand
with the first “X” series smartphones and a vision for the future of
communications, with ambient connected devices capable of changing the
way you interact with the world.
“Sony Mobile will continue to create increasingly personalised and intelligent
products and services that empower you to do more, and live more creatively
than ever. Our products and services will connect you to each other and
become essential and beloved parts of your lives.” said Hiroki Totoki,
President and CEO at Sony Mobile Communications.
“With our continued passion for technology, we will keep adding new and
exciting features to evolve our smartphones. At the same time, we want to
change how you access information and interact with friends and family in a
closer, natural and more meaningful way.”
First “X” Series smartphones: Xperia X, Xperia X Performance and
The Xperia X series embodies Sony Mobile’s new brand vision through adding
new layers of intelligent technology across popular and acclaimed Xperia
features: camera, battery and design, to make every day smarter and
Predicting the unexpected is difficult, but not impossible – the next
generation Xperia camera takes spontaneous capture to another level
allowing you to shoot in sharp focus, even for spur-of-the-moment shots. The
all-new Predictive Hybrid Autofocus in Xperia X and Xperia X Performance is
developed in close collaboration with Sony’s αTM camera engineers, it lets you
choose your subject and then predicts its motion, so you can capture the
action in perfect focus, free from blur.
Advanced features require the battery stamina to match, and Xperia X series
incorporates Sony’s smart battery management to deliver up to two days
. Not only will it keep your phone running for longer from one
charge, Xperia X series benefits from a battery lifespan that’s up to twice as
long with Qnovo’s Adaptive Charging technology2 and Sony’s smart battery
management system. Each phone is powered to make the most of their
advanced capabilities, with Xperia X featuring the Qualcomm® Snapdragon™
650 processor and Xperia X Performance introducing the Qualcomm®
Snapdragon™ 820 processor for ultra-fast connectivity.
As part of their unified design concept, Sony designers researched premium
materials, texture and curvature for the most natural palm fit. Each X series
smartphone brings a curved glass display within a rounded, continuous frame
for a familiar form that feels comfortable in your hand. The unified design
concept is also extended to Xperia XA, which features a stunning edge-toedge
display to integrate seamlessly into your life.
Xperia X, Xperia X Performance and Xperia XA each have a range of
matching Style Covers and will roll out in four elegant finishes; White,
Graphite Black, Lime Gold and Rose Gold, from Summer 2016.
Introducing new Xperia smart products, with expanded
The new Xperia smart products and concepts are designed to adapt to your
situation and environment, whether at home or on-the-go. Sony Mobile
envisions this new category as intelligent devices that understand
preferences, activities and behaviour, to provide useful and contextual
Xperia Ear is a next-generation wireless ear-piece that brings a new way of
communicating, without compromising on enjoying the world around you. It
provides you with useful information such as your schedule, weather and the
latest news to keep you up-to-date on the go. Powered by Sony’s voice
technology, it responds to verbal commands, so you can ask it to make a
call, perform an internet search, dictate a message or navigate to a certain
location. It enables you to face forward and get things done, for a convenient
It connects to your Android smartphone via NFC or Bluetooth® and talks to a
host application, where you can customise settings, including the info you
need when you first connect in the morning, touch commands and app
Its lightweight and comfortable soft silicone ear-bud is built for continuous
wear, with IPX2 water-protection and all-day battery life3
. It’s available in
Graphite Black and the innovative case doubles as a charger, so you can
simply pop it in when you need to recharge.
Xperia Ear will roll out from Summer 2016.
All-new Xperia smart product concepts, a communications vision with
machine learning, natural user interface and sensing
Xperia Eye is a conceptual vision for an ultra compact, wearable wide-angle
lens camera – with the flexibility to be easily attached to clothing or worn
around the neck. It represents a proof-of-concept exploration to bring Sony’s
acclaimed camera and sensing technology to its smallest ever form-factor –
featuring a 360-degree spherical lens for a natural field of view. Its intelligent
shutter technology will use facial and voice detection to capture images,
allowing you to enjoy and preserve life’s moments without thinking about the
The Xperia Projector concept will enrich, empower and stimulate creative
family communication using a natural and interactive interface projection on
any clear surface. It will respond to touch, voice and gestures just as you
would interact with your smartphone screen.
The Xperia Agent concept is a vision for a personalised assistant. It will
enhance everyday life by responding to voice and gestures – providing you
with useful information, communication assistance and home appliance
controls. It is also powered by Sony’s voice technology and will respond to a
number of commands – and has a built-in camera and projector display for
projecting content onto surfaces.
RM-X7BT in-car Bluetooth® commander, from Sony Corporation,
enabling wireless music streaming and hands-free smartphone
RM-X7BT is an in-car Bluetooth® commander that enables wireless music
streaming and uses Sony’s voice technology to activate smartphone functions
whilst driving. It consists of two units – an ‘adaptor’ module that enables
wireless audio streaming and hands-free calls, and a ‘commander’ facilitates
smartphone functions such as navigation, all whilst driving safely.
RM-X7BT in-car Bluetooth® commander will roll out from Summer 2016.
– ENDS –
FOR MEDIA INFORMATION PLEASE CONTACT:
For more information, images and videos please visit:
Sony Mobile Communications, Global Communications & PR department
General Press: +44 208 762 5858
About Sony Mobile Communications
Sony Mobile Communications is a subsidiary of Tokyo-based Sony Corporation, a leading
global innovator of audio, video, game, communications, key device and information
technology products for both the consumer and professional markets. With its music, pictures,
computer entertainment and online businesses, Sony is uniquely positioned to be the leading
electronics and entertainment company in the world. Through its Xperia™ smartphone and
tablet portfolio, as well as innovative SmartWear products, Sony Mobile Communications
delivers the best of Sony technology, premium content and services, and easy connectivity to
Sony’s world of networked entertainment experiences. For more information:
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range of accessories may not be available in every market. 3) Icons displayed are for
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“SONY” is a registered trademark of Sony Corporation. “Xperia” is a trademark or registered
trademark of Sony Mobile Communications Inc. All other trademarks or registered trademarks
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be located on our website at: www.sonymobile.com/global-en/legal/trademarks-and-copyright
1 On Xperia X and Xperia XA only. Battery life has been measured against Sony Mobile Communications AB’s smartphone usage profile, defined in
September 2014 to represent the typical smartphone user’s active condition, including but not limited to a range of usage scenarios (calling, texting,
web browsing, social networking, game playing, music listening, picture taking, picture browsing, online video watching, video recording and playback.)
2 Qnovo adaptive charging is featured on all X series models. 2x battery lifespan refers to Xperia X and Xperia X Performance with Qnovo enabled when
compared to Xperia Z2. During laboratory battery capacity retention cycle testing conducted by Sony Mobile Communications and Qnovo Incorporated,
the battery cell used in Xperia Z2 achieved a lifespan up to 2 times longer with Qnovo. The result may vary depending on conditions and environment.
3 Battery life is estimated at up to 3.5 hours based on continuous usage, with an extra 12 hours available using in-case charging. Usage measured
against Sony Mobile’s typical accessory user profile (including but not limited to voice input, calls and message dictation). Performance may vary
according to usage.