The Oneplus One launched last year amid a blaze of PR blunders. Accusations of sexism, strange competitions and phone smashing were rife as Oneplus created a storm of publicity.
So far however their “flagship killer” is creating a little bit of a fuss.
Once again Oneplus are using the invitation system to create hype and control order volumes, the difference this time is that they have announced that there are now over a million people waiting for an invitation to buy a device.
How many of those are simply curiosity or people trying to get an invite to sell on at a later date remains to be seen but for now that is a phenomenal amount of people waiting for a handset from a relatively small company that only sold 1.5m units of its original device.
Are you waiting for an invite? Let us know in the comments below.
NEW YORK, July 30, 2015 – On the heels of launching the OnePlus 2 via the world’s first virtual reality keynote, the excitement around OnePlus has continued to build to a crescendo with over one million users now registered for an invite to purchase the device – all in less than 72 hours.
In comparison, the original OnePlus device has sold over 1.5ql million units to date, an extraordinary testament to the growth of the brand since its founding December 2013. Following the global success of last year’s OnePlus One, the launch of the OnePlus 2 reaffirms the brand’s commitment to the highest level of craftsmanship in the industry today. The OnePlus 2 boasts top of the line specs, one of the best cameras on the market, beautiful design and the adoption of state of the art technology. It’s clearly resonated with consumers as they’ve been quick to snap up a place in line for a reservation to purchase one for themselves.
OnePlus will be giving fans across the globe an opportunity to physically experience the OnePlus 2 at pop-up events in New York, San Francisco, London, Paris, Berlin, Milan, New Delhi, Bangalore, and Jakarta on July 31. Team members from OnePlus will be on hand to demo the OnePlus 2 to fans in person; those users will have an opportunity to receive invites and other exclusive gifts.
Additional information on both the new OnePlus 2 and the pop-up events is available on www.oneplus.net.
About OnePlus
OnePlus is a technology startup committed to bringing the best possible technology to users around the world. Created around the mantra, “Never Settle”, OnePlus creates exquisitely designed devices with premium build quality and high performance hardware. For more information, please visit oneplus.net.
