EE has announced the launch of a new reward scheme for its customers – EE Power.
The new scheme is available for all active EE customers, both mobile and broadband customers. According to a YouGov poll commissioned by EE:
- Almost 60% of smartphone users find their battery doesn’t last a whole day
- Over 70% of 18-24 year old smartphone users want more ways to charge their phone in public
To solve this EE customers will be able to claim a free EE Power Bank with a 2600 mAh capacity to enable them to top up their phone charge whenever they need it. Once the Power Bank has run out of charge you can either charge it up yourself via a micro USB cable or just take it into any EE store and they will swap it for a fully charged one for free as many times as they want.
The chief marketing officer for EE, Pippa Dunn, had this to say:
“Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”
The scheme has been announced but no start date has been confirmed. When the scheme is live, customers will need to send a text which will cost them 35p which gives them a promotional code to redeem at any EE store.
- All customers offered a free EE Power Bar – a portable smartphone charger – which can be swapped for a fully charged one in all EE stores as often as needed
- Innovative ‘never ending power’ scheme is the latest initiative in the brand’s commitment to reward customers
London, 2 April 2015 – EE, the UK’s most advanced digital communications company, has announced the launch of EE Power – a free portable smartphone charger with unlimited swaps in store – available to all active* customers on mobile and broadband plans in the coming weeks. The innovative scheme is designed to ensure that EE customers stay charged at all times with ‘never ending power’. EE Power is the latest initiative to demonstrate the brand’s commitment to reward all new and existing customers and forms part of EE’s plan to become the number one network for service.
From launch, EE customers will be able to pick up a free Power Bar in any EE store by requesting a unique code via text. Once the EE Power Bar has been used to charge a device, customers can recharge the portable battery themselves or, if out and about, they can swap it for a fully-charged replacement bar at any EE store nationwide – for free and as many times as they like.
It has been just over two years since EE introduced 4G to the UK and network usage has grown exponentially in this short period. Video streaming and social media engagement now accounts for over 50 per cent of all data use on EE’s network as customers access more content on the move. However, this increased activity comes at a cost to battery life and recent research2 shows that there is a genuine consumer need for more power –
- Nearly 60 per cent of UK smartphone users claim their battery doesn’t last a full day
- Over half of all smartphone users wish there were more ways to charge their phone in public places – this rises to over 70 per cent of 18-24 year olds
Pippa Dunn, Chief Marketing Officer EE, said: “Almost everyone’s experienced the frustration associated with running out of battery and it always seems to happen when you need your phone the most. With EE Power, we’re trying to help by giving our customers a Power Bar that can simply be swapped for a fully charged one at any of our stores, at any time, for free.”
All eligible* customers, including small business and corporate customers, can get their free EE Power Bar when the promotion launches in the coming weeks by texting ‘POWER’ to 365 to receive a promotional code. Texts cost 35p and customers can collect their free EE Power Bar by redeeming this code at any EE store across the UK. Each Power Bar typically gives one full smartphone charge per use.
For more information about EE please visit www.ee.co.uk
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