Sony behind the FES watch

The FES (Fashion Entertainments) watch was a crowd-funding project on Makuake, a Japanese crowd-funding site, that ran in September this tear. The project shows a watch made almost entirely of e-ink, the same technology used in Kindle screens and Pebble smartwatches. The difference here is that it’s not just the screen that is made of e-ink, the strap is as well.

Sony behind the FES watch


It has now been revealed that Sony are behind the product and wanted to gauge the market before attaching their name to it, hence the low key launch. The watch itself sounds quite interesting with the ability to change the style of the strap as well as the clock face into 1 of 24 different combinations as well as only coming to life when you lift your wrist to save battery, giving up to 60 days battery life.

Sony behind the FES watch

 

If the watch does well then are possible plans within the same department of Sony to develop e-ink bow ties, hat accessories or paper holders. Whilst I’m not sure if I’d go for an e-ink bow tie, the watch does look nice, it is currently priced on the crowd funding site at $167 (£102) although I can’t see anything about UK shipping so I would hold off unless you want to risk it. There has been no official press release from Sony currently about it or details as to whether/when it will see a full release.

https://www.youtube.com/watch?v=omvve2pVPH0

Source: WSJ via Mashable

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