If you are in the UK you should have seen the now famous pony in the Three advert called “Socks”. This has been visited over 8 million times on YouTube.
Then came Mabel, their PAYG Pug dog celebrating the launch of 3-2-1 plan on PAYG over Christmas time.
Now Three want to continue the trend and have turned to cats to get their message across about sharing silly stuff. You can even create your own video by using a webcam or upload a photo of yourself and some friends to share with everyone.
Here is the full press release just sent out explaining the reasoning behind the advert..
Paws for thought: Three unveils new TV ad celebrating the nation’s love for sharing silly stuff.
Three’s new advertising campaign launches today, celebrating the power of sharing silly stuff with the special ones in your life, even if they aren’t human.
The new ad is set to Starship’s eighties power anthem, ‘We Built This City’, and turns a shared moment between a young girl and her adorably cute pet kitten into an epic and emotion-filled journey that sees the duo belt out a powerful rendition of the song whilst tearing up the cul-de-sac on a pink tricycle.
Last year the mobile network’s 2013 viral sensation #DancePonyDance became a global hit, with more than 8.3million hits on YouTube. This year Three is hoping that it has got the formula right once again and you become immersed in a world of fun.
You can also create your own 80s inspired content via an innovative web-based app hosted at www.SingItKitty.co.uk, allowing you to star in your very own version of the ad. The app uses clever face-morphing technology that seamlessly portrays fans and their friends singing along to the music. People can then share the hilarious results on social media using the #SingItKitty hashtag.
The #SingItKitty campaign continues to encourage the UK to share silly stuff, from funny memes or selfies, to cute animal pictures. Brits love to share content that will make you smile and bring people closer together. Recent research from Three reveals people in the UK share 3.8 million online photos and videos of funny and cute cats every day.
Tom Malleschitz, marketing director at Three, commented
“Last year we were blown away with the runaway success of our moonwalking pony, Socks. As the network built for the internet we understand people’s behaviour online and know that cute, silly, or unexpected images and videos are what make people tick. We are very excited to launch this advert and hope it will simply bring a smile to your face when you watch it. And the app is an experience that you automatically want to share with friends and family because it’s just straightforward fun!”
The 60 second ad campaign launches today on This Morning on ITV1 along with premier scheduling throughout the weekend, including spots during Take Me Out and the new series of The Only Way is Essex. It was created by leading London advertising agency, Wieden & Kennedy London who were also behind the #DancePonyDance advert. Three’s new ad was directed by acclaimed filmmakers, Traktor.