The LG L Series is their quirky budget range of smartphones, which have now hit their third generation. The L40, L70 and L90 have screens that range from 3.5-inch 480 x 320px to 4.7-inch 960 x 540, all with 1.2 GHz processors (dual-core on the L40 and L70, and quad-core on the L90). Take a look below for their full specs, but not before you’ve watched LG’s head of Mobile Communication Design Lab Vice President Chul-bae Lee enthusing over them in this video:
There will be a range of colours and the option of a window-style case, like the LG G2 has, which allows the user to peak at part of the screen for clocks, weather, media controls and other functions without opening the case.
I’ve reviewed a few of the previous L Series phones over the past two years since they were initially launched at Mobile World Congress 2012, and whilst they’ve had some useful features and individual looks I have always been underwhelmed by them at their price-points. No prices have been revealed yet, but with these specs I think they’ll struggle against the Motorola Moto G unless they are dirt cheap.
The latest version of Android being installed on entry level smartphones is a very welcome sight, one that I’m hoping to see more and more in the future, so well done for that LG.
Get the full press release below..
LG’S THIRD GENERATION L SERIES TO DEBUT AT MOBILE WORLD CONGRESS
New L SeriesIII Features Signature LG Design Elements with Android 4.4 OS
SEOUL, Feb. 16, 2014 ― LG Electronics (LG) will be unveiling the third generation of its popular L Series smartphones at the Mobile World Congress (MWC) 2014. The L SeriesIII devices retain LG’s distinctive minimal design philosophy while boasting an impressive package that includes enhanced hardware, UX features and OS unmatched in its class. With the original L Series and L SeriesII having enjoyed tremendous success worldwide, the L SeriesIII is expected to continue the momentum with its handsome design and practical user benefits inspired by LG’s more premium G Series.
Key elements of LG’s design heritage can be found in all facets of the visually striking L SeriesIII smartphones. The seamless layout, delicate finishing, refined metallic frame and Quick Window smart cover all come together perfectly in the L SeriesIII. Quick Window, which comes in three vibrant colors, is the first cover from LG to be designed specifically for a mid-range smartphone. Quick Window also offers functional benefits beyond just protection from drops and bumps, as the see-through window allows one to see who’s calling and check the time without opening the cover.
All L SeriesIII models come with Android 4.4 KitKat, making them further stand out in the mid-tier market. LG has equipped the entire lineup with Google’s latest OS in order to provide the most up-to-date and optimized Android experience to a larger audience. In addition the refined UI that’s more beautiful and immersive, KitKat offers improved performance and a more intuitive user experience.
“In addition to inheriting the refined design aesthetic that is synonymous with LG’s premium devices, the L SeriesIII provides an array of user benefits that extend far beyond a simple upgrade,” said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company. “From the design to the OS to the UX, the L SeriesIII exemplifies LG’s commitment to bringing the best smartphone experience to as many consumers as possible. We’re confident that the L SeriesIII will be a strong volume driver in 3G markets.”