With the slightly cheeky tag line of “cheapest premium on the market”, 4G on Tesco’s Mobile will cost you an extra £2.50 a month on top of your current contract. This 4G premium can be added at any time, or taken off at any time too, should you not find it to your liking. There’s no increase in data for that, just increase in speed.
And why is the tag line a bit cheeky? Well although £2.50 a month is cheaper than the more typical £5 extra from most of the other operators, let’s not forget Three aren’t charging any premium at all for 4G – its free, including All You Can Eat data. Whilst we are still a few weeks away from Three’s 4G roll out beginning, Tesco Mobile uses O2 – so if you don’t live in London, you won’t have 4G coverage either at the moment. So that on/off premium might be quite handy…
Here’s the press release for full details
Tesco Mobile launches 4G for customers on all Pay Monthly and SIM only tariffs
‘Flexi-bendi’ tariffs allow customers to use or remove 4G at any point during their contract, and to increase or decrease their data allowance as they choose
Tariffs start from £10 per month
17 October 2013
Tesco Mobile today launches 4G for less than the price of a cup of coffee*, making the latest mobile technology available for every budget.
The 4G premium on any existing tariff option is just £2.50 a month.
As the first virtual mobile operator (MVNO) to introduce 4G, Tesco Mobile is giving all customers the opportunity to benefit from the quicker speeds and larger data allowances that 4G provides by making it available on all its Pay Monthly and SIM only tariffs.
Renowned for market leading value, Tesco Mobile’s 4G tariffs start from as little as £10 per month (based on 500MB 4G data and 250 voice minutes).
Recognising that not all customers understand 4G and what it will hold for them personally, Tesco Mobile’s tariffs give customers the flexibility to try out 4G at their own pace.
At any point during a contract, Tesco Mobile customers can add or remove 4G. Plus, for those who don’t want to get rid of it completely, they can simply increase or decrease the size of their data to suit their individual needs.
Meanwhile, Tesco Mobile’s Capped Tariff allows customers to cap their monthly spend to ensure they aren’t hit with unexpectedly high bills at the end of the month.
A comprehensive range of the latest 4G smartphones will be offered on Anytime Upgrade plans which split the cost across two separate contracts, one for a handset and one for usage.
This gives customers flexibility and freedom to upgrade to new devices at any time, with no early termination charge on their usage contract if they choose to upgrade with Tesco Mobile.
Tesco Mobile 4G will enjoy the same coverage as O2. The 4G page at tescomobile.com/4G has a coverage checker, plus information on the 4G rollout.
Simon Groves, Chief Marketing Officer of Tesco Mobile and Tesco Telecoms, said:
“4G is amazing and will revolutionise the way we use our mobile phones so of course we want to make it accessible and easy for all our customers to try it and enjoy it.
“As Tesco Mobile launches 4G we’re bringing it to all our customers at a great value price and if it’s not for them, they can switch back to 3G or adjust their 4G data allowance to suit their needs whenever they like. It’s why we call it Flexi-bendi 4G and its what makes our 4G offering the most customer centric in the market.”