Has Windows Phone turned a corner?

Yesterday a lot of people picked up on the fact that Windows Phone was hitting a 9.2% sales share across five major European markets. Those five markets? Great Britain, Germany, France, Italy and Spain. Wehay! Surely it’s time to party, yes?

It must be. Here in Great Britain and over in France the news is even better ..

Windows Phone has hit double digit sales share figures in France and Great Britain with 10.8% and 12% respectively – the first time it has recorded double digits in two major markets.

Has Windows Phone turned a corner?

There’s stacks of figures to go through and we can see that Microsoft and Nokia seem to be turning a corner.


But wait. If we dig a little deeper and download the full details we can indeed see that the Smartphone OS Sales Share in France shows Windows Phone jumping from 5.6% to 10.8% in the last year. In Great Britain it’s jumped from 4.5% to 12%, in both cases it’s mostly at the expense of BlackBerry. In America the news isn’t so good, with Windows Phone grabbing 3%, only nudging up 0.4% on last year. Don’t even look at China, where figures are down from a 4.7% “sales share” to a tiny 2.1%. In Spain things are largely unchanged.

Are these real sales figures? Do we know the market share now? Can we say for definite that Windows Phone is seeing a promising uplift? Well, it’s.. tricky. These figures are, according to Kantar Worldpanel, made from …

…information .. based on the research extracted from the Kantar Worldpanel ComTech global consumer panel. ComTech is the largest continuous research consumer mobile phone tracking panel of its kind in the world, conducting over one million interviews per year in Europe alone. ComTech tracks mobile phone behaviour, including purchasing of phones, mobile phone bills/airtime, source of purchase and phone usage and delivers beyond market share tracking to understand drivers of share changes, market dynamics through consumer insight – the data included in this release is excluding enterprise sales.

So, no enterprise sales are included and this data is sourced from interviews. I’m sorry, but although this is encouraging I’m going to reserve judgement until I see some hard sales figures.

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  • Ryan Waring

    For me while these reports may be conjured from thin air anything positive for windows phone is good. The more market share or even perceived market share can only keep the ball rolling and more market share = more reason to make apps. Which can only be a good thing.

  • Martin

    Don’t forget market share figures also help keep the shareholders happy. I’ll be surprised if those figures don’t change for the worse for both Android and Windows and of course BB when the iPhone 5s & c figures get included in the next quarter. Even the small 0.4% change in the US is surely a good thing as the market is so big.