Tomorrow Voda and O2 will begin their 4G race for coverage, but EE grabbed a massive head-start and have now managed to cover 100 towns and cities with their LTE juice. Now, if you were EE and two big competitors were about to launch their 4G networks tomorrow, what would you do?
PR photoshoot? Big press release? Try to steal the limelight?
Yep, that’ll do it.
The company have marked the event by taking photos of Ian Rush holding some milk in Accrington – the 100th town. I really won’t go into it but it’s a reference to an old advert for milk where a kid says, “Accrington Stanley? Who are they?”
Five other towns are getting the enhanced 4G, with several of my stomping grounds now receiving double speed 4G. Sutton Coldfield (home of the TV transmitters and the place where we first tested 4G), Sunderland, Walsall (oright bab?!), West Bromwich and Wolverhampton (known as Wuuuuulver-amptun locally) are getting even faster connectivity.
Other areas getting 4G this month include Ashford, Bicester, Colchester, Guildford, Milton Keynes, Redhill, Sevenoaks, Royal Tunbridge Wells and Woking, taking the number of towns and cities covered to 105.
What? You don’t remember the advert? Well, here it is then…
SUPERFAST 4G FROM EE HITS 100 TOWN MILESTONE
Accrington named the 100th UK town to be covered by a superfast 4G mobile network – footballing legend Ian Rush marks the switch on of the superfast service at the Storefirst Stadium, Accrington Stanley’s home ground
EE also turns on superfast mobile internet in nine other towns this month – Ashford, Bicester, Colchester, Guildford, Milton Keynes, Redhill, Sevenoaks, Tunbridge Wells and Woking
4G from EE now available to businesses and consumers in a total of 105 towns and cities across the UK, covering 60% of the population just ten months after launch
EE also switches on double speed 4G in a further five towns – Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton
EE, the UK’s most advanced digital communications company, today announced that 4G is now available in more than 100 towns and cities across the UK, with ten new places covered this month. Accrington, in Lancashire, is officially named the 100th town in the UK to benefit from superfast mobile internet.
To celebrate this milestone, footballing legend Ian Rush – who helped give the town’s football club Accrington Stanley national recognition when he featured in the famous 1980s Milk Marketing Board ad – visited the town on behalf of EE to mark the switch on of superfast 4GEE.
Rush was in Accrington to present the manager of Accrington Stanley, James Beattie, with 4G from EE for the club, as EE’s coverage of the town will include Accrington Stanley’s home ground, The Storefirst Stadium. The switch-on of the superfast 4G technology, which will be installed for free in the team’s club house, coincides with Accrington’s league cup game against Cardiff City and EE is to sponsor the match ball to further mark the occasion.
Ian Rush commented: “It’s great to see that Accrington is grabbing headlines again – this time for being the 100th town in the UK to get superfast 4G from EE. It’s fantastic to be part of the big 4G switch on, and we’ll all be raising a glass of milk at the Accrington Stanley clubhouse to celebrate!”
Steven Day, Chief of Brand and Communications, EE, said: “Our 4G network is just ten months old and we’re delighted to have reached the 100 milestone so quickly. With Accrington named as our 100th 4G town we wanted to take this opportunity to have some fun celebrating the fantastic efforts of our network team. We’re all about connecting people and football legend Ian Rush is intrinsically connected to Accrington thanks to the 1980s Milk Board ad which can be still be enjoyed today online and streamed without any annoying buffering on your mobile thanks to 4G!”
Today’s launch strengthens EE’s position as the biggest 4G network in the UK, helping more people around the country access the latest mobile technology.
4GEE is also being switched on this month in Ashford, Bicester, Colchester, Guildford, Milton Keynes, Redhill, Sevenoaks, Royal Tunbridge Wells and Woking, taking the number of towns and cities covered to 105. 4G from EE now covers the homes and businesses of 60% of the UK population.
EE’s double speed 4G roll out continues…
In addition EE is upgrading already existing 4G networks to offer double speed 4G across a number of towns with average speeds of 24-30Mbps. More businesses and consumers will benefit from double speed which kicks off today in Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton. Double speed 4G from EE is now available in 20 towns and cities across the UK.
Olaf Swantee, Chief Executive Officer, EE said: “As the pioneers of 4G in the UK, we’ve made a commitment to deliver not only the biggest 4G network, but the fastest too. It’s a commitment we’re delivering on day in, day out for the people and businesses of Britain. Today we reach our 100th 4G town and double the 4G speeds in five more locations. But we’re not stopping there. With more devices, more unique plans and more coverage than ever before, 4G from EE really is paving the way for the UK’s digital revolution.”
EE 4G mobile customers have instant web access while on the move, so they can download large files quicker than ever, watch live TV on mobiles without buffering and play live multiplayer games on the go. Consumers and businesses have access to the UK’s widest range of 4G mobile handsets, tablets and dongles.
For more information, please visit www.ee.co.uk.
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Notes to Editors
4GEE is available in 105 UK towns and cities today – Accrington, Aldershot, Altrincham, Amersham, Ashford, Ashton-under-Lyne, Aylesbury, Barnsley, Basildon, Basingstoke, Bedford, Belfast, Berkhamsted, Bicester, Billericay, Bingley, Birmingham, Blackpool, Bolton, Bracknell, Bradford , Brentwood, Bristol, Camberley, Cardiff, Crawley, Chatham, Chelmsford, Chorley, Colchester, Coventry, Derby, Dewsbury, Doncaster, Dudley, Edinburgh, Farnborough, Farnham, Gillingham, Glasgow, Guildford, Harpenden, Hemel Hempstead, High Wycombe, Hitchin, Horsham, Huddersfield, Hull, Leatherhead, Leeds, Leicester, Letchworth, Lichfield, Liverpool, London, Loughborough, Luton, Lytham St Annes, Maidenhead, Maidstone, Manchester, Marlow, Merthyr Tydfil, Milton Keynes, Newbury, Newcastle, Newport, Nottingham, Oldham, Oxford, Pontefract, Preston, Reading, Redhill, Rochdale, Rochester, Rotherham, Runcorn, Sale, Sevenoaks, Sheffield, Shipley, Slough, Southampton, Southend-on-Sea, Stevenage, St Albans, Stafford, Stockport, Sunderland, Sutton Coldfield, Telford, Thame, Tonbridge, Tunbridge Wells, Walsall, Warrington, Watford, Welwyn Garden City, Weston-super-Mare, West Bromwich, Wigan, Windsor, Woking and Wolverhampton, and EE is aiming for 98% of the UK population to be covered by the end of 2014.
Double speed 4GEE is available in 20 cities today – Belfast, Birmingham, Bristol, Cardiff, Derby, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester, Newcastle, Nottingham, Sheffield, Southampton, Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton
EE has received extensive independent recognition including being ranked the UK’s best overall network by RootMetrics®, and Best Network for Business at the 2013 Mobile Industry awards.
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