A survey of 2,000 Americans has revealed that our TV viewing habits are definitely changing. The “Television and Advertising Survey” shows that more than a third (34%) of TV “viewership” is on a mobile device now.
It also shows that 47% of Americans now watch TV programming on a device other than a TV and that’s split between a tablet (29%) and a smartphone (18%). The survey also asked about advertising and showed that 69% of respondents agreed that advertsising within on-demand programming was OK.
As for me, I can’t find anything to watch anyway. Eddie Stobart Trucks and Trailers? Seriously? ;)