Now, I’ll be honest with you, the Samsung Galaxy S4 is everywhere this weekend. The money cannons from the Samsung marketing machine are now cranked up to full power, squirting a juicy splodge of Galaxy S4 all over every screen you care to look at.
The Samsung PR people have been in touch and, if you have a few minutes, you can have a looksie at their hefty release below. I won’t beat about the bush here, this is massive. MASSIVE. It’s their biggest ever marketing campaign and money really doesn’t seem to be a problem. You’ll see adverts in Britains Got Talent and Champions League then, when you head to the movies, you’ll see it before Star Trek Into Darkness and other films. After the cinema you’ll see it on prominant banner sites in Oxford Circus, Piccadilly Circus and pretty much everywhere else.
This isn’t a bunch of guys with dismal expressions wearing “A-boards” advertising pizza. Oh no.
Oh and of couse, we have several retailers falling over themselves to get you buying the S4 from them. Phones 4U are pushing a 24-month deal where you can grab the handset free with unlimited data on T-Mobile for £36 per month. Carphone Warehouse are pranking customers with this Fonejacker stunt, plus you can get it for £35 per month on Three with unlimited data and the phone for free.
Let us know if you’ve got one and your thoughts, we’d love to hear from you.
SAMSUNG UNVEILS BIGGEST EVER MARKETING CAMPAIGN FOR THE GALAXY S4
Multi-platform marketing campaign invites you to meet your ‘Life Companion’
London, UK, 3rd May 2013 – Samsung Electronics this week unveiled its biggest ever marketing campaign for its flagship smartphone, the Galaxy S4. The campaign, which uses the strapline ‘Life Companion’, brings to life the people-inspired innovations behind the new device, and includes TV, print, PR, retail, social media, out-of-home, digital and experiential.
The TVC debuted in the UK this week with a seven week campaign including primetime spots on TV and video-on-demand during ITV1’s Champions League coverage and Britain’s Got Talent, as well as cinema spots targeting films including Star Trek Into Darkness, The Great Gatsby and Man of Steel.
The new Samsung TVC brings to life the unique features available with the Galaxy S4, which are loosely based around Maslow’s Hierarchy of Needs to demonstrate how it can offer people a better quality of life. The first of two ads follows a young man’s journey around the world through the photos he takes on his Galaxy S4, which he adds audio to using Sound and Shot and sends to his mother as talking postcards. The second ad introduces Group Play and demonstrates how the Galaxy S4 can help people build relationships and communicate with one another in the same way a basketball team must before they leave their dressing rooms to play in an important match.
Static ads will also dominate out-of-home across 21 of the most iconic banner sites in the UK, including Oxford Circus, Piccadilly Circus, the BFI London IMAX, Cromwell Road, Westfield and Heathrow Terminal 5.
Commenting on the launch campaign, Simon Stanford, Vice President of IM Division, UK & Ireland, said: “The Galaxy S III was the UK’s number one handset for 10 consecutive months and became Samsung’s fastest and biggest selling smartphone to date. Therefore there has been a huge amount of buzz around its successor, the Galaxy S4, so we wanted to create a campaign that reflected this. With features such as Sound and Shot and Group Play enabling meaningful moments and a feeling of togetherness amongst people, we believe we have created a campaign that embodies the human nature of the Galaxy S4. We are confident that this campaign will pick up where the Galaxy S III activity left off, in improving our corporate brand scores and creating a fantastic experience for our customers.’’
The campaign concept and execution was devised by Cheil Worldwide with media planning and buying managed by Starcom.