Samsung announces the Galaxy Pocket Neo

Samsung announces the Galaxy Pocket Neo

What if I told you that Samsung had launched yet another phone today?

Samsung has just sent round a press release announcing the Samsung Galaxy Pocket Neo, joining the Samsung Galaxy Win and the Galaxy Mega (in 5.8 and 6.3 inch variants) in a list of phones announced by the company in the past couple of days – more on those two phones coming up shortly.

Aside from a name evoking memories of bullet time and different coloured pills, the Neo brings very little to the table – a 3 inch QVGA (320×240) screen, running Android 4.1 with an 850Mhz processor (presumably dual core as the device runs Jelly Bean, but again that hasn’t been disclosed as of yet) and a 2 megapixel snapper stuck on the rear.

Samsung announces the Galaxy Pocket Neo

These are hardly specs to set the world alight, but what it does add is yet another screen size to the Samsung arsenal. As a firm believer of ‘less is more’, I don’t think that saturating the market with models with funny-sounding names is really the best strategy Samsung can offer – despite its obvious profitability. Samsung aren’t exactly brilliant and pushing Android updates out, and adding yet more devices into their portfolio can only mean either that the wait for an upgrade becomes longer – or that some low end devices like this are simply ignored. For a phone targeted to the ‘youth market’, this may not be a necessity for their audience – what do you think?

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