HTC and the ultrapixel camera

A lot has been said about the HTC M7 or whatever they decide to call it. We’ve seen no end of leaks about specs, the construction, the software and now interestingly we’re hearing about something related to the camera.

HTC and the ultrapixel camera

The camera on a device can make or break a device, take the Nokia Lumia 920 would it have been quite as successful if it didn’t have a great camera on board? The big name manufacturers now this and that’s why they all try to come up with something special in the camera department. This time last year it was HTC’s turn with their Imagesense chip in the HTC One X and lo and behold HTC seem to something big planned for their next device.

Recent rumours have suggested that HTC are to use an arrangement of three 4.3 MP sensors which will combine to make an effective 13MP camera. Each separate sensor will capture a separate part of the RGB spectrum, the three shots are combined to make a much sharper and better quality shot. It is a similar technique to what other companies like Nokia, Fuji and Sigma have all done.

Will a great camera be enough for HTC this time round though? I’m not sure how many years they can keep this up, they release a new product, which people buy and then a few months later their product is basically ignored. I really hope that the M7 or whatever gets called really makes a difference this year. Needless to say whatever it is we will be on hand in London on the 19th of February to bring you first hand details.

Source – Pocket Lint

HTC and their take on photography
Sky+ App updated, now fully control your box
  • Dj Agent M

    They need to make the best alround phone. I’ll be curious to see what HTC say about the phone and then how well it performs in the users hands. Specs only tell half the story.

  • Anonymous

    The high-end market is just SO competitive now. I think people who go Android tend to default to Samsung most – they do create a nice all-round product after all. That said, HTC have released some crackers. I’m still really pleased with my One X, and don’t see myself changing it until something significantly improved comes along. I am tempted by Sony’s latest, but even still, I’m holding on to see what else is in the pipeline.

    I must say that the camera in the One X is fantastic, and that you don’t necessarily need more megapixels to make better general photos. In fact, bigger pictures can be a pain in some instances. With 13MP, you could create a high quality paper output of 35cm x 24cm in size, but how many people actually do that? I’m not saying that having a high MP output camera could not be useful in some instances, but the justification for bigger images as opposed to higher quality images is more difficult the further you go up the scale.

    I think HTC need to innovate in other areas (mainly areas of practicality) in order to gain market share. There are quite a few good smartphones with really good cameras out there at the moment.