Samsung Ativ Tab gets ditched in the USA

Samsung Ativ Tab gets ditched in the USA

It seems that people really aren’t warming to Windows RT. The idea can be confusing and many people tune out when you start explaining it.


Let me try now…

Windows RT is a special version of Windows 8 which runs on ARM chips. It’s perhaps a little more like a mobile operating system and has limitations when compared to Windows 8. It looks like Windows 8. It acts like Windows 8. But it’s not Windows 8.

Hello? Still there?

Unfortunately others seem to agree and aren’t finding the reasons to buy this. Samsung has decided that the Ativ Tab won’t be available in the USA. Mike Abary, Senior VP at Samsung, has told CNET that …

When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.

Samsung also found that they’d have to reduce memory and cut back on other goodies to bring the price of the device down to an acceptable price point – and one that was less than Windows 8 devices. It’s still unclear as to what will happen with the device in other markets.

We’ve got a full review of the Samsung Ativ Tab here and it’s available here in Europe fairly readily.

Link – CNET – Samsung Ativ Tab Review

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  • Martin

    Well, when it comes to tablets, the USA is pretty much an Apple dominated territory. Samsung will know how well/poorly non Apple tablets are selling due to their Galaxy tabs, no point in putting another competitor to their own poorly selling tab huh?

    • and the fact that they would be up agaisnt the Surface with all of Microsofts marketing budget means that sales would be difficult.