Exactly a year since the last event, Deadmau5 once again pounded London with some tunes to promote the new Lumia handsets from Nokia. This time the venue was Flat Iron Square in Southwark and again a hi-tech light show accompanied the tunes.
This is all to promote the Nokia Lumia 820 and 920, and Nokia were keen to promote the low-light capture technology on the new 920, which can take shots in five times more light without using a flash. There’s lots of quotes below about the camera and how nice the phone is generally, but if you’re looking to watch the event itself, here it is :)
Link – Nokia Facebook Page
Nokia and deadmau5 Light up London with ‘This Is Lumia’
New Nokia Lumia smartphone range launches with a brand new light and music spectacular
Nokia last night joined forces with deadmau5 to launch two new Nokia Lumia
handsets with a spectacular light and music experience: This Is Lumia .
Exactly a year after Nokia created the biggest light show the capital had ever
seen – a 4D projection that covered Millbank Tower – the mobile giant
transformed an entire London square last night into an immersive audio-visual
show starring deadmau5.
Nokia rigged every inch of Flat Iron Square in Southwark, using specially
developed software, to come alive in sequence to a deadmau5 set. People
arriving in the square saw just a normal London street, and as the music
started the technology allowed in to be ‘played’ like a musical instrument.
Adam Johnson, Head of Consumer Marketing (UK & Ireland) at Nokia said: “We
wanted to do something as innovative as our products to celebrate the launch
of the new Nokia Lumia range. The show took its inspiration from the vibrant
colours of the range. The Nokia Lumia 920 has extraordinary low
light capabilities and we wanted to create an event that would showcase
this fantastic feature and still show that our products stand out from the
current sea of faceless black handsets”.
deadmau5 said: “Playing Millbank Tower was an incredible experience,
so it’s great to be back in London to team up with Nokia again. The new show
was a totally different concept from last year, but equally inspiring and
The Nokia Lumia 920 is Nokia’s flagship Windows Phone 8
smartphone which includes the latest advances in Nokia’s PureView imaging
innovation . Using advanced floating lens technology, the camera in the Nokia
Lumia 920 is able to take in five times more light than other smartphones
without using flash, making it possible to capture clear, bright pictures and
video indoors and at night as it is able to compensate for hand movement while
the photo is being taken.
Conor Pierce, VP for Nokia said: “We see the Lumia 920 as one of the most
exciting phones we have launched at Nokia, it includes some truly
groundbreaking innovations: Wireless charging, a screen that automatically
adjusts its colour and brightness, depending on sunlight, a touchscreen that
even works when you’re wearing gloves and best of all it’s a beautiful device;
like the ‘This is Lumia’ event the 920 looks just awesome.”
For footage from the event, head to facebook.com/nokiauk