EE Increase Data Limits with new 4G Mobile Broadband plans


EE Increase Data Limits with new 4G Mobile Broadband plans

After all of the criticism around the fact that existing packages did not provide enough Bandwidth, EE have today changed those packages in order to provide more data allowances to customers.


Data allowances have now been increased by up to 60% meaning that those on a 6GB allowance now get 8GB data per month for the same price.

2GB users get 3GB, 3GB becomes 5GB and 6GB becomes 8GB.

EE are also launching SIM only plans offering 5GB of data for £15.99, with the first month free for customers signing up before 23rd December. Customers wishing to include a 4GEE Dongle or Mobile Wi-Fi device can choose from 30 day plans, or 18 and 24 month plans, starting at £12.99 per month for 1GB.

Oh.. errr.. did we mention? This is for Mobile Broadband … so, dongles basically. The usual mobile plans remain the same.

Whilst still not the most generous, the allowances are certainly an improvement and could be an early indication that the uptake of the 4G offering is not as high as expected.

Pippa Dunn, Chief Marketing Officer – Consumer, EE, said:
“These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs.  And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.”
The full press release is below:
EE DELIVERS MORE DATA AND MORE CHOICE WITH NEW 4GEE MOBILE BROADBAND PLANS
·       Updated 4GEE Mobile Broadband plans offer more inclusive data for the same price, for new and existing customers
·       New SIM only plans, 30 day plans and 24 month plans offer customers greater choice with increased data allowances
 
28th November, 2012, London – EE, the UK’s most advanced digital communications company, today announced updates to its 4GEE Mobile Broadband offering, increasing data allowance on plans and launching a range of new options to give customers more choice.
 
More data, same price
The 4GEE Mobile Broadband plans now include data allowances increased by around 60%, with no rise in monthly fee. The 2GB plan now becomes a 3GB allowance, with the 3GB plan increasing to 5GB, and the 5GB allowance now extending to 8GB. All existing 4GEE customers will be automatically upgraded to the new data allowances, with no increase in their monthly fee, allowing them to get more out of superfast 4G at no extra cost.
 
More plans, more choice
EE is also launching a range of new 4GEE Mobile Broadband plans to offer customers greater choice. A new one month SIM only plan offers 5GB of data for £15.99, with the first month free for customers signing up before 23rd December. Customers wishing to include a 4GEE Dongle or Mobile Wi-Fi device can choose from 30 day plans, or 18 and 24 month plans, starting at £12.99 per month for 1GB.
 
Pippa Dunn, Chief Marketing Officer – Consumer, EE, said:
“These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs.  And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.”
 
For more information, please visit www.ee.co.uk <http://www.ee.co.uk>.
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  • So… obvious question, what about the limits on the handset plans???

    • Simon Allum

      hmmm, no news as yet….

  • mpw

    I viewed the EE website after this news and found that my area of London (W4 – West London) has 1-bar reception for 4GL. Now why would I want to pay £56 per month for 8GB data plan and possibly another £6 per month for EU roaming capability as well as £6 per month for call abroad feature?

    I really think EE has got it wrong. It’s far too expensive on a monthly basis, the data plans can do with another tweak and the coverage (for the price) is still not here and is not consistent so I’d be using 3G/+ most of the time.

    As it is I have a £20 SIM-only account with unlimited data and texts, enough minutes for my calls and a very reasonable charge (option to turn-off) if using data/calls when abroad.

    I fail to see why I should spend three times my monthly amount for a product I can’t properly get in the UK’s major city and won’t be able to get as I drive to the west country or many parts of the UK.

    Perhaps it’s a product before its time? Alternatively, perhaps it’s very poor marketing on behalf of EE?