What happened there exactly? Out came Nokia, all guns blazing, with two very respectable handsets. Earlier, they had spent the morning telling people to “#SWITCH” and that they were about to feast on Android…
Breakfast in New York on a big day for us! Today we dine on Jellybeans: twitter.com/nokia/status/2…
— Nokia (@nokia) September 5, 2012
But, as the reporters leave and the last canapes are eaten, something is happening to the Nokia share price, and it’s not what you’d expect..
A near 16% fall in one day. A day which was critical, and I really can’t emphasise this enough, critical for Microsoft and Nokia. My details piece earlier touched on some of the problems. Sure, the Lumia 920 and 820 are decent phones. Wireless charging, Windows Phone 8 power and excellent camera technology. All great. Build quality, great. Mass storage, long-life batteries and more.
But I’ve attended many launches, and this was missing something. We were told that the phones would be available “in Q4” – later than some expected. Even with that little bit of info there wasn’t really any detail on where they would be available. What does “selected markets” actually mean? How much would they cost? What networks are going to carry them?
In years past we’ve grown used to seeing from someone from Vodafone / Orange / AT&T or some such network on stage stating..
I heartily endorse this service and / or product.
.. but…. nothing. Where were the exact details of launch territories? We don’t even know if Europe is included.. or Asia, or America. Come on, at least give us something to go on? You might as well have a big sign saying “We don’t have any confirmed launch partners yet” because, without those crucial details, it’s what we’re all thinking.
Stock seemed to be edging upwards until Elop stated that they were not going to talk about availability, after that it was downhill. Verizon in the US have already mentioned that they would support Windows Phone 8, so the market would have expected a Nokia / Verizon announcement and this didn’t happen.
And what the hell is all this about misleading advertising? It’s like friendly fire here. Why did they do that? To be honest it looks like the feature wasn’t ready, and the demo handsets were closely guarded and monitored – any usage was limited to certain areas of the phone. Why? Windows Phone 8 is supposed to be ready to rock in October, but we’re just a few weeks off that and it all seemed to scream, “The OS is no-where near ready yet”.
If you’re a company with a huge following and an incredibly strong brand like Apple then you can afford to make some mistakes. If you’re struggling to find a corner in the marketplace then, believe me, you can’t.
I’m sorry Microsoft, I’m sorry Nokia, but I have to get on my soap-box here. Your products are great. They’re fine, really fine. The Lumia 920, with image stabilisation, enhanced battery life and new OS, does deliver. But these school-boy errors in marketing and image-damaging fails just keep happening. You’ve already tipped your existing Windows Phone 7 user-base into the sea. Don’t leave us guessing about release dates, locations, prices and networks. Guessing is bad, because where there’s guessing there’s doubt. Where there’s doubt there’s worried investors and customers, and that leads you to a very bad place indeed.