Will HTC slash its prices?

Will HTC slash its prices?

HTC devices have always had a premium cost, the quality of the craftsmanship has always made this mandatory when buying a HTC.


This may no longer be the case if those Chinese sources are to be believed. It’s being talked about that HTC are planning to lower the cost their devices across the whole range, even making the new Windows 8 devices easily affordable upon release. This is off the back of poor sales of the “One” range this year and probably also the rumours of the national Taiwan bank having to bail out HTC.

We obviously have no idea which devices or when the price cuts will occur. Good news for the consumer and signs of bad times at HTC

Have you bought a HTC device out right? Did you think it was worth the premium cost? How do HTC get out of this financial hole?

Source – Mydrivers

Coolsmartphone Podcast - Episode 11
No more Bada and TIZEN Delayed
  • Anonymous

    I think HTC have had a bit of a bad wrap in the last couple of years. As you rightly say, their devices are certainly of premium quality, and they are still plenty cheaper than the Apple equivalents.

    I think maybe part of the problem is that there have been so many devices over the last few years, and this has lowered peoples perception of their quality. Sure, they don’t have the glass/metal feel of iPhones, but generally speaking they ‘feel’ higher quality than their Samsung equivalents, and certainly feel a bit sturdier, and are made of more durable materials than many of their peers.

    I think HTCs problem is actually marketing. People are generally a bit sheep-like when it comes to technology, and unfortunately brand is everything. HTC have done some good work on their brand, but not quite as good a job as Samsung and Apple.

    Nokia are another good example of this. Nokia HAD a good rep in the feature phone market, but the Smartphone market is something entirely different. I personally think they abandoned their own OS too early, and Microsoft is a bad choice – because Microsoft are a bad company. Fortunately their Marketing strategies are good enough to persuade the foolhardy to buy their products, and these foolhardy are certainly not in the minority.

    • Moo Moo Head

      ‘ …and Microsoft is a bad choice – because Microsoft are a bad company’

      LOL

  • Snitch

    Most who want an expensive HTC phone are already HTC owners. So what do they do? abandon a winning formula by abandoning removable memory and replaceable battery. Then they wonder why their top model sales suffer. It used to be that a HTC was an alternative to an i product, not any more. Samsung are well in there and I dont see that changing any time soon. HTC took their eye of the ball became complacent and abandoned what got the to where they were which are basically what others were not doing. If Samsung had HTC build quality the situation would be worse for HTC. They should have stuck with and bettered the Desire platform. just my thoughts!

  • Russell Sherwood

    I GOT A SENSATION XE AND BOUGHT IT OUTRIGHT FOR £420 ..
    IM OVER THE MOON WITH IT. DEFO WORTH THE MONEY. IT DOES EVERYTHING.IT
    HAS REPLACED MY LAPTOP.