Now, whilst we don’t cover the Qualcomm Brew platform, we were on site for the HTC and o2 anouncement. The HTC Smart, which was announced earlier is to be rolled out across Germany, Ireland and the UK on the o2 network. There’s a range of colours and all the familiar HTC Sense stuff you’ve come to expect on Windows Mobile and Android, but for a much lower price point.
o2 and HTC are really targetting the “masses” here and the 16-22 age group in particular. It’s a way to introduce the HTC Sense interface and HTC brand to more people and, with any luck, they’ll be buying HTC phones and Windows Mobile or Android phones later on.
Link – o2 Press Release