Sony Ericsson make the X10 Official


Sony Ericsson make the X10 Official Sony Ericsson have released a couple of Windows Mobile phones. The most recent is the Xperia X2 and is about to go live on Vodafone but today a new Xperia model got announced – the X10. This is a change of direction for Sony Ericsson, who have perhaps struggled a little with their panels interface and Windows Mobile, and have instead chosen Android with their in-house “Rachel” interface on top. This interface is called the “UX Platform” by Sony Ericsson themselves and the press release mentions that more phones are to “join the Xperia family in 2010”.


The handset, which is set to debut from Q1 in “selected markets”, and will come in black or white. There’s a Sony Ericsson “Timescape” system which will funnel all of your communications into a neat timeline so you can manage your interaction with the outside world more easily. “Mediascape” lets you access media content from your phone, YouTube and PlayNow.


As for the specs, it’s all very tasty indeed. Powered by a 1Ghz Qualcomm Snapdragon CPU (read: VROOM!) and Android 1.6 (Donut) it has a 4 inch 480×854 (WVGA) scratch-resistant screen, tri-band 3G / HSPA and quad-band GPRS / EDGE. There’s an 8.1 megapixel camera with auto-focus, face recognition, geo-tagging, 16x digital zoom, smile detection, touch-focus and video recording. There’s stereo Bluetooth (A2DP), G-Sensor, GPS, 3.5mm audio jack, WiFi and a microUSB slot.


The specs also show 1GB of internal phone memory, although we did hear earlier rumours of 32GB on-board.. obviously you’ll need to use a microSD card to expand that then. 8GB is included in the box. Engadget have loads of photos and videos of the actual phone, so dive in!

Links – Full Press Release (PDF)Sony Ericsson Xperia X10 Product Page




Sony Ericsson XPERIA™ X10 introduces an open and integrated world of social media, communication and entertainment




* XPERIA™ X10 is the flagship phone in a family of phones coming to market during the first half of 2010. The XPERIA™ X10 will be available in Q1 2010

* New UX (user experience) platform lets consumers organise everything and discover more with the most open, human and intuitive user experience yet



London – November 3 2009 – Sony Ericsson today unveils the XPERIA™ X10, the first phone in a family of phones to deliver a consistent user experience where communication truly becomes entertainment. Building on Sony Ericsson’s entertainment heritage and combining rich graphics with intelligence capabilities, the XPERIA™ X10 introduces a new UX platform that will evolve across the product portfolio and expand over time continuously introducing new features and capabilities.



The UX platform builds on top of the Open OS and creates a unique Sony Ericsson user experience by combining best-in-class entertainment features with signature applications, unrivalled integration of social media services and a rich graphical user interface. The XPERIA™ X10 is the first mobile phone to truly humanise the way people interact with their phones.



Bert Nordberg, President, Sony Ericsson said, “The XPERIA™ X10 and the family of phones launching in the first half of 2010 underpin our commitment to an open and multi-platform strategy that maximises choice for the consumer and delivers the best possible consumer experience. The reaction from our global operator partners to the XPERIA X10 has been extremely positive and we will be rolling out across the world including Japan from the first half of 2010.”



Rikko Sakaguchi, EVP and Chief Creation Officer, Sony Ericsson said, “The XPERIA™ X10 is a fantastic example of our make.believe philosophy because we are pushing the boundaries of what is possible and demonstrating that anything consumers can imagine, we can make possible. With the X10, we are raising the bar we have set ourselves with entertainment-rich phones like Aino and Satio by making communication more fun and playful, multiplying and enriching opportunities to connect.”

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