The Midlands, UK— March 1st 2004— Today, in conjunction with the second anniversary of the Microsoft Mobility Partner Advisory Council (MPAC), Astraware Limited, developer and publisher of handheld games, announced its participation in the council. Microsoft formed MPAC in an effort to work more collaboratively with companies who are investing heavily in mobility.
Astraware’s game titles reflect the mobile entertainment desires of the majority of PDA users – to be able to play a quick game to fill the spare moments during the day. While these games are simple with easy to learn game concepts, Astraware products benefit from the processing power and multimedia capabilities that are assured with Microsoft Windows Mobile software, which allows easier support of many devices and thus, reduced development time and support cost.
“One of the most interesting fields, with huge potential for expansion. Joining MPAC was a clear and logical choice for us, as we expand our platform portfolio. Our success with Pocket PC games and our early trials of Smartphone games show that these platforms are capable of some great results, and our joining of MPAC confirms our commitment to games and entertainment on Microsoft Windows Mobile-based devices.” said Howard Tomlinson CEO of Astraware Limited.
“MPAC was formed to provide support and services needed to ensure the success of the top mobility-focused companies,” said Julie Wymetalek, manager of the MPAC program at Microsoft Corp. “Astraware is a prime example of such a company, with its catalog of innovative games for the Windows Mobile platform. We’re pleased that Astraware has joined the council, and look forward to working more closely with the company in the future.”
Astraware was founded in 1994; Astraware Limited develops shareware games and utilities. The company provides a range of products available for mobile devices, including the popular Zap! 2000. Astraware’s Bejeweled game was named as the Best Handheld Game for 2001 by Handheld Computing Magazine and Handango’s Game of the Year 2003. Handheld gaming enthusiasts have downloaded more than 10 million copies of Astraware’s products, and the company has customers in over 100 countries. For more information, contact, John Phillips at firstname.lastname@example.org, or visit www.astraware.com