Orange Talk Now

Orange Talk Now ORANGE LAUNCHES TALK NOW SERVICE

·    first operator globally to launch international service of its kind
·    group instant voice and messaging communication
·    an easy way to see who is available in real time
·    customer trials include IBM and RAC
·    availability: UK and FR Q2 2004 – a total of 10 countries by year end
·    one million users expected 12 months after rollout

London/Paris. 13 January 2004. Orange today launched a unique international
service, offering instant voice communication and easy-to-access group calling
and messaging with the added benefit of a real-time availability icon, so you
can see who is available and who is not.  The service is initially being
trialled by business customers.

Talk Now – similar to the US Push-To-Talk service but with a more advanced
feature-set and richer functionality – will give Orange customers a new way of
communicating alongside their existing voice and messaging services. Talk Now
will be launched in 10 countries this year, starting with the UK and France in
Q2 2004.

Building on the Orange Experience, which promises to be simple, compelling and
personal, Talk Now creates an immediate connection between two or more mobile
phones so minimal time is spent searching for or dialling individual telephone
numbers. You can see who is available to speak or receive single or group
messages instantly. Talk Now will also allow Orange customers to:

·    create buddy lists that can be used to facilitate instant conference
calling
·    know when contacts are available to talk and when they are busy
·    speak to or message a contact who has selected themselves as available
·    record a conference call and send it to others if they are not available
·    send a voice message to other Talk Now users at the touch of a button

Talk Now will be available internationally allowing customers easy, instant
access to colleagues, friends and family in a different country who use the
service. Orange expects to attract one million users to the new service in the
12 months following rollout.

Speaking at the launch in London this morning, Sol Trujillo, CEO, Orange Group,
said: ”As we are the first to launch in the world we are offering something no
other company can offer. Talk Now provides the business community with an
immediate and reliable way to better manage teams of people within an
organisation. It addresses a real need amongst businesses to disseminate or
communicate time critical information quickly and efficiently.  The service also
provides consumers with an ideal way to keep in touch with friends and family by
making it easy to instantly communicate with each other as a group at the touch
of a button.”

The launch follows Orange research into customer needs, and successful customer
trials by companies including IBM and the RAC. The RAC is already actively
exploring the value of instant messaging and is looking to see if this can be
extended into the wireless arena.  The RAC is investigating the Orange Talk Now
service as a possible wireless Instant Messaging solution.

The service is scalable and will benefit from added functionality throughout the
year. Talk Now will initially be available on the Orange Treo 600 – an Orange
Signature phone – with further handsets announced later in Q2, including rugged
devices for field-workers and consumer-style handsets.

With the added functionality that it offers, Talk Now will be offered as a
premium service. Full pricing details will be available nearer commercial
availability, with pricing bundles geared toward specific customer markets.

Trujillo added: ”Talk Now offers a level of functionality and a feature-set
that is relevant to every single one of our 47 million customers ? instant
access to each and every one of their family, friends and colleagues.”

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