Hypertag – tailored content (well: site-specific, anyway) for the mobile user.
A link found on Slashdot.org
Read more here.
Sadly, the Orange SPV/E100 is (as yet) unsupported. And the initial rollout is to musuems/movie theatres/attractions in the London area only … *sigh* … but if we bug them sufficeciently, we too will be able to use this tech trick to enhance our visits to this country’s heritage!